Consumers looking for immersive virtual experiences beyond the real world: VOSMOS
CXOToday has engaged in an exclusive interview with Mr. Piyush Gupta, CEO, VOSMOS
- How does VOSMOS envision the Metaverse evolving in the next 5 years?
At VOSMOS, we are convinced that the Metaverse will revolutionize our lives in the next five years. Picture yourself in virtual classrooms, fully immersed in interactive simulations that will transform the way you learn. And that’s just the beginning. Virtual storefronts and product demonstrations will become the norm in e-commerce and retail, with augmented reality and virtual try-ons allowing you to make informed purchase decisions. Retailers will expand their product offerings without the need for physical inventory, driving down costs and benefiting consumers with lower prices. In the world of marketing, virtual events will change the game with personalized advertising experiences tailored to your interests and preferences. And in gaming, the Metaverse will provide a centralized platform for players worldwide, competing in a shared virtual space and offering new monetization opportunities for developers. The possibilities are limitless, and at VOSMOS, we’re excited to be at the forefront of this transformative movement. As long as we continue to push boundaries and develop new technologies, the Metaverse will usher in incredible changes that will benefit us all.
- What role does VOSMOS see itself playing in that evolution?
Our immersive shopping experience provides customers with a virtual environment that mimics the real world. Our focus is to provide enhanced engagement that boosts brand loyalty. VOSMOS also provides access to a global audience, breaking down geographical barriers and expanding a brand’s customer base. For brands looking to expand their reach and enter new markets, this is particularly valuable. Our targeted marketing capabilities leverage data analytics to create personalized campaigns that resonate with specific customer demographics, increasing conversion rates. Compared to traditional marketing and advertising channels, our platform offers a cost-effective solution that delivers better results. VOSMOS has data analytics capabilities that provide valuable insights into customer behavior and preferences, giving brands a unique advantage in the Metaverse.
- What unique advantages does VOSMOS offer to brands looking to establish a presence in the Metaverse, and how do these advantages differ from other channels?
VOSMOS offers unparalleled advantages to brands seeking to establish a foothold in the Metaverse. One of our key advantages is our immersive shopping experience, which utilizes cutting-edge technology to create a virtual environment that accurately replicates the real world. This generates an unforgettable experience that amplifies customer involvement and strengthens brand loyalty. Another advantage of partnering with VOSMOS is access to a global audience. Our platform enables brands to reach customers from around the world, breaking down geographical barriers and expanding their customer base. This is especially valuable for brands looking to expand their reach and enter new markets. Our targeted marketing capabilities are also a significant advantage for brands. By leveraging data analytics, we can create personalized marketing campaigns that resonate with specific customer demographics, increasing the likelihood of conversion. This level of targeted marketing is not available in traditional channels, providing brands with a unique advantage in maximizing their ROI.
VOSMOS is also a cost-effective solution compared to traditional marketing and advertising channels, delivering superior results. Finally, our data analytics capabilities provide valuable insights into customer behavior and preferences. Brands can make data-driven decisions that optimize their marketing efforts and product offerings, thanks to the level of data analytics available on our platform. This gives brands a unique advantage in the Metaverse that is not available through traditional channels. Partnering with VOSMOS opens up exciting possibilities for brands seeking to innovate and elevate their presence in the Metaverse.
- What specific consumer trends and behaviors are driving brands to explore the potential of the Metaverse?
A key trend is the increasing demand for immersive experiences. Consumers are looking for engagement and interactivity that allow them to escape reality and enter a new world. This new demand is driving brands to explore the potential of the Metaverse as a way to provide consumers with unique experiences. Another trend is the growing interest in gaming and beyond. The gaming industry has been growing rapidly, and consumers are becoming more interested in exploring virtual worlds beyond gaming. Brands are recognizing the potential of the Metaverse as a platform for consumers to discover and interact with their products and services in an alternative yet exciting way.
Interest in social commerce is another trend driving brands to explore the potential of the Metaverse. Consumers are ready to experiment and explore, and are increasingly interested in shopping and interacting with brands in social media platforms. The Metaverse provides an opportunity for brands to create a social shopping experience that combines the convenience of online shopping with the social interaction of physical shopping.
The aspirational value of Blockchain and Cryptocurrency is another reason driving brands to explore the Metaverse. The interest from consumers is driving brands to become more interested in these technologies, and the Metaverse provides an opportunity for brands to incorporate these technologies into their products and services. The key word for consumer trends and behaviors driving brands to explore the Metaverse is innovation. Today, consumers, and especially young consumers, are looking for new and exciting experiences. The Metaverse, by its nature, provides an opportunity to innovate and create new products and services that cater to the changing needs and preferences of consumers. For example, car companies are launching showrooms on the Metaverse in order to make it easier for consumers to discover and interact with their products in fun and innovative ways.
- How do you foresee the Metaverse transforming how we work and play, specifically industries like education, e-commerce, retail, marketing, gaming etc?
The Metaverse has the potential to revolutionize how we live and work, and we are excited about the possibilities. In education, remote learning could be more engaging and interactive with virtual classrooms and simulations. The Metaverse can personalize learning to fit students’ needs and preferences, making education more accessible to those in remote or underserved areas. In retail, virtual storefronts and demonstrations can provide a more immersive shopping experience, while augmented reality and virtual try-ons can help customers make better purchase decisions. Retailers can also expand their product range without worrying about physical inventory.
In marketing, the Metaverse offers a thrilling new frontier. Virtual events and experiences can provide personalized advertising based on users’ interests and preferences, allowing brands to build deeper connections with their customers. Meanwhile, in gaming, the Metaverse could create a centralized platform where players connect and compete in a shared virtual space. Game developers can take advantage of this new frontier to create innovative monetization strategies, generating revenue in exciting new ways.
- How does VOSMOS utilize virtual reality technology, besides Metaverse, to enhance the shopping experience for customers?
At VOSMOS, we leverage virtual reality technology in innovative ways to enhance the shopping experience for our customers. Our virtual showrooms enable customers to browse products in a 3D environment, providing an immersive experience without having to physically be in a store. Additionally, we use virtual reality technology to enable customers to try on clothes virtually, eliminating the need for physical trials. Augmented reality technology is also employed to enable customers to visualize how products would look in their home before making a purchase, offering an added layer of convenience and confidence in their buying decisions. Furthermore, our interactive product demonstrations allow customers to learn about a product’s features in a more engaging and informative way. And finally, we also offer unique and immersive experiences, such as fashion shows and product launches, to further engage and excite our customers. Overall, we are committed to leveraging virtual reality technology to offer our customers an exceptional and memorable shopping experience.
- How does VOSMOS ensure the privacy of its users’ data and information within its Metaverse?
We utilize strong data encryption technologies like SSL/TLS to encrypt all sensitive user data while it is in transit between users and our platform’s servers. Additionally, we store user data in encrypted form in secure AWS data centers that are protected by multiple layers of physical and electronic security. We also strictly control access to user data to only authorized personnel through measures such as multi-factor authentication, access controls, and audits. Furthermore, we anonymize user data by removing personally identifiable information, which helps to protect user privacy. We have also put in place privacy policies that outline how we collect, use, and protect user data. These policies are easily accessible and understandable to our users, and we continuously review and update them to ensure they remain relevant and effective. We take the privacy of our users’ data and information very seriously and strive to maintain the highest standards of security and privacy within our Metaverse.
- What are some of the challenges that VOSMOS faces in convincing brands to invest in Metaverse marketing, and how does the company plan to address these challenges?
Encouraging brands to invest in Metaverse marketing presents a unique set of challenges, but VOSMOS is poised to help brands overcome them. One of the main challenges is the perception of the Metaverse as a non-essential, “nice to have” concept for brands. Additionally, the Metaverse is often associated with gaming, avatars, and tech-savvy individuals, making it difficult for traditional brands to see its potential. Another challenge is the lack of clear use cases for the Metaverse that brands can easily understand and see a return on investment (ROI).
To address these challenges, VOSMOS has positioned itself as a meta-commerce platform, with a focus on making transactions happen within the platform. By demonstrating the ROI that brands can achieve through Metaverse marketing, VOSMOS aims to change the perception of the Metaverse as a non-essential concept. Our platform is designed with the customer at the center, prioritizing ease of use and facilitating the transition from 2D to 3D experiences one step at a time. We prioritize accessibility by offering immersive experiences on regular devices, without requiring virtual reality (VR) devices.
Furthermore, for brands that do not have a physical presence or have yet to establish themselves in the minds of consumers, having an immersive presence on VOSMOS can help them create a space in the minds of consumers. By leveraging our platform, brands can create a unique and memorable experience for customers, leading to stronger brand awareness and loyalty. At VOSMOS, we understand the challenges that brands face in the Metaverse, and we are committed to providing a platform that makes Metaverse marketing accessible, measurable, and impactful.
- Can you describe any future plans or developments for your platform that you’re particularly excited about, and how do you see these changes impacting the Metaverse industry as a whole?
As a virtual Metaverse platform, VOSMOS has always had a keen focus on empowering brands and offering them innovative solutions to connect with their customers. Our team is particularly excited about the development of our DIY platform for stores and virtual events. We see this as a revolution in the industry, making it easy for brands to take the first step into the immersive world. This platform offers a simple and easy-to-use solution for brands to create their own immersive website and virtual address. It enables brands to build their brand image in the minds of the customers and allows them to manage their virtual presence without requiring any technical expertise. This will help brands connect with their customers in a stronger way, creating a unique customer experience that builds a lasting relationship with them.
We believe that this new platform will have a significant impact on the Metaverse industry as a whole, as it allows more brands to enter the space and engage with their customers in a meaningful way. By making it easier for brands to create a virtual presence and connect with their customers, we expect a rise in Metaverse marketing investments, propelling industry expansion. We are excited to see the impact this will have on the industry and look forward to continuing to innovate and empower brands through our platform.
