How does upskilling help entertainment institutions keep afloat in a transitional environment?

The Indian media and entertainment (M&E) industry is a developing sector of the economy and is making noteworthy progress. Demonstrating its resilience to the world, the Indian M&E industry is in a robust phase of growth, supported by growing consumer demand and improving advertising revenues. According to the FICCI-EY report, the Advertisement to GDP ratio is expected to reach 0.4% by 2025 from 0.38% in 2019.  During the conversation, Akshay Marwah & Mohit Marwah, Co-Founders & Co-CEOs, AAFT Online shared insights about the industry.

1. Why is the idea of ‘Put skills before schooling’ popular among recruiters to match candidate profiles?
In today, fast-evolving business landscape, no industry is immune from the impact of technology. The transition towards automation and analytics across functional domains has boosted the demand for skilled professionals. Understanding this, educational institutions have started focusing on skill development at school as honing skills and learning at a young age can benefit children significantly. The best way to educate young talent is to encourage them to explore and recognise their unique skill set. Working on skill development at a young age can help young minds develop and get a sense of direction to pursue the best career. With workplaces getting extremely competitive, recruiters always try to secure candidates with experience and experiential learning. Today, organisations are keen to retain trained and skilled professionals that can go beyond their specific KRAs.
2. According to the Indian perspective, are creative courses making a difference in the popular culture of education?
Undoubtedly, the unprecedented challenges brought forth by the global pandemic have transformed the nature of work for both recruiters and job seekers. Major industry giants are increasingly opting for work-from-home opportunities. By leveraging the power of digital integration, companies easily and efficiently manage their workforce and continue working without needing to have a physical office. Countries that majorly employ people from different parts of the world found it easier to connect with their employees. They could provide jobs to those seeking profiles in other countries but could not take them before because of geographical barriers. Digitisation created an opportunity for organisations to stay in touch with their employees at any given time frame while also maintaining their work-life balance. Digitisation has also equipped people with opportunities to explore and hone their skills and thrive in this digital-first era. Furthermore, job seekers from different educational backgrounds have also begun to explore new and better frontiers in their careers.

3. What types of courses are popular on the platform?
Ans- AAFT Online is offering an ed-tech led platform with a range of courses backed by the brand’s legacy and its trusted partners. The courses offered by the platform are Diploma in Jewellery Designing, Fashion Designing, Nutritionist & Dietetics, Interior Designing, Music Production, Animation & VFX, Make Up Artist and Event Management.


4. Yearly count of students on the platform (if we can get the segregation according to demographics)?
Ed-tech driven platform AAFT Online was born out of AAFT Group, a professional education company founded in 1993 with a strong alumni base of 30,000 professionals. The group has made a lasting impression on the creative arts education ecosystem in India and is now set to reaffirm its leadership position in the edtech market at AAFT Online.


5. Whether AAFT is planning to hire employees, and if so, how many?
The platform, currently operating with a team of 120 members, is looking to add another 100 executives by the end of the current year. For that, it is hiring people in the field of academics, content, and marketing.

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