How Eucloid embracing AI and ML technology to innovate and compete in the industry

Established in 2020, Gurugram based Eucloid is a Digital Commerce/D2C Analytics organization that helps drive growth through online channels. They help companies maximize revenue using Analytics & Machine Learning throughout the customer lifecycle – Acquisition -> Conversion -> Retention -> Loyalty. They are also experts in leading Open-Source Data stack such as Amundsen, Great Expectations, SuperSet & Spark and help set up a modern Data infrastructure. Having presence in India and USA, they have built up a clientele in the healthcare & pharma industry, Banking, D2C brands and many more.  Mr. Raghvendra Kushwah, Co-Founder, Eucloid share more insights on the same.


Q: Tell us about your journey. What was your Eureka moment that led to the inception of Eucloid?

A: Established in 2020, Eucloid is the brainchild of a team of industry experts – Raghvendra Kushwah (IIT & IIM alum) and Anuj Gupta (IIT & ISB alum), who have years of expertise in helping digital commerce companies scale profitably. The two batchmates from IIT Delhi came together to set up Eucloid with the aim of helping clients acquire untapped customers, optimize conversion, retain customers and cross-sell/upsell through Data Analytics and AI.

In just two years of its inception, Eucloid has created a strong portfolio of solutions. It counts in its roster global market leaders, including a Fortune 100 client, a publicly listed D2C Unicorn, and a leading specialty insurance player. The firm has recently forayed into data engineering in a major way. The consulting firm has struck partnerships with prominent technology names including Databricks, Adobe, Twilio, Snowflake, and many others highlighting its tech-first approach toward generating insights and business value at scale.


Q: As a startup, what were the challenges while building this platform?

A: The digital commerce space was plagued by data-related challenges – right data collection from the right channel, customer acquisition at a reduced cost, and tapping the relevant target audience.


Q: What makes Eucloid different from other competitors?

A: Eucloid solved all the mentioned challenges by operating on a unique approach to solving business problems through its highly customized and end-to-end data infrastructure. It enables companies to drive faster results by leveraging modern data consulting approaches like running AI models on datasets, managing data ingestion, warehousing, running A/B testing, heat mapping, etc. This makes us a class part from our competitors.


Q: What is the product/service enhancement roadmap?

A: In a short span, Eucloid has become one of the fastest-growing data consulting firms in India and the US. Despite being bootstrapped, the company has grown 5X organically in the last year and 10X since its inception.

After establishing its main office in Delhi / NCR, Eucloid has expanded its presence throughout India with the opening of its second office in Chennai and new hires in cities such as Vadodara and Kolkata this year. The company is also targeting to open one more office in Hyderabad by next year.

The firm believes that the US will remain the mainstay in terms of business going forward. It already has a presence on both East and West coast and is looking to expand the headcount up to 500 in the next 4 years.


Q: How is your company helping customers deliver relevant business outcomes through the adoption of the company’s technology innovations? 

A: Eucloid leverages cross-channel marketing strategies and data science models to help clients target prospects and maximize campaign ROI and ROAS (‘Return on Ad Spend’, a measure of the effectiveness of marketing dollars). It measures and optimizes campaigns for performance on various other search and social media platforms through various approaches such as data-enabled retargeting and analysis of Buyer Persona. Eucloid has developed proprietary multi-touch attribution and market-mix models, enabling companies to optimize their marketing spending across multiple channels.


Q: What is the problem Eucloid is trying to solve through its offerings?

A: Moreover, it helps brands calculate the lifetime value of existing and potential customers through cohort-based segmentation using advanced data science models. In addition, it orchestrates marketing campaigns using tools such as Customer Data Platforms across multiple channels to ensure consistent Customer Experience and engagement opportunities, leading to higher customer retention.

The firm has forayed into the domain of data engineering by leveraging its expertise on Customer Data Platforms, aggregating, and organizing customer 360 views across myriad touchpoints, building an event-driven architecture, getting metadata-level insights on enterprise datasets, and tracing the entire journey of data solutions through its lineage solutions.

Lastly, its expertise in keyword analysis and SEO enhances local search results and enhances user experience through data-driven approaches.


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