How is KlugKlug solving the brand’s most challenging Influencer Marketing problem?

CXOToday has engaged in an exclusive interview with  Mr. Kalyan Kumar, CEO and Co-Founder, KlugKlug

1. What is KlugKlug? Kindly give a brief about it.

• KlugKlug is a B2B SaaS Platform for influencer marketing, which uses AI-ML led data to provide up to 85% accurate insights, discovery, and intelligence about global influencers on social platforms like Instagram, YouTube, and TikTok. This platform has a database of millions of influencers, making it the most comprehensive and dependable source for influencer marketing. KlugKlug is already a partner for global agencies like WPP (Group M), Havas, Publicis, and Momspresso, along with a host of E-commerce powerhouses (FirstCry, Purplle, G.O.A.T, GlobalBees), and a whole host of ever-increasing D2C Brands – a growing list every day.

2. Why is KlugKlug the need of an hour for brands who are using Influencer marketing?

• Everybody talks about numbers when it comes to maintaining data but very few talk about the importance of having accuracy and in-depth insights, that’s what makes Klug Klug unique and they are solving the issue of ‘true’ and instant searchability for influencers with relevant audiences, allowing brands to engineer between 20-80% efficiency when spending on influencer marketing. The platform, which covers over 250 million+ influencers across Instagram, YouTube, and TikTok, is the world’s most scaled and accurate influencer intelligence, discovery, and insights, with accurate AI-ML led data and coverage globally.

3. From where has this idea has driven?

• The idea behind founding KlugKlug is to solve a larger problem for brands that spend for influencer marketing, brands face a range of challenges while using influencer marketing for promotion and campaigns, including finding the right influencer to represent their brand, ensuring influencers align with their brand values, tracking and measuring the success of campaigns, and managing the cost of campaigns. In addition, a lack of transparency and authenticity can lead to mistrust from consumers, which turns out to be a dual loss for brands in terms of money and time. To solve one of the biggest influencer marketing problems faced by the brands the duo Kalyan Kumar and Vaibhav Gupta came together to create a foundation of Klug Klug in 2022.

4. What are your expansion and growth plans for the future?
   

• The future plans of KlugKlug are to create AI-powered tools to enhance the influencer marketing experience and deliver data-based insights to brands and marketers. The platform connects influencers and brands by providing an all-encompassing platform for campaign management, performance tracking, and data analysis. Additionally, KlugKlug is looking to broaden its services to different markets and industries in response to the expanding interest in influencer marketing.

5. What challenges that KlugKlug solves for marketers is the misconception that a majority of any influencers?

• A major challenge that a brand or marketer faces is identifying the right influencer and right audience to accomplish the campaign successfully. Klug Klug eases out things like market research. It sharply analyses trends and competitors in order to develop an excellent strategy for the marketer. It searches through a database of millions of users to find influencers with audiences that match their requirements globally. The Digital Platform, Klug Klug has 40 in-depth metrics to analyze Instagram, Youtube, and Tik Tok Influencers. It tracks ad campaign performances as well as account growth over time. Klug Klug provides a one-stop solution to all these problems which is the misconception of the majority of influencers.

6. What is your take on the latest budget and how it will affect the tech startup industry?

• The Centre’s capex objective for 2023-24 is Rs 10 lakh crore, which is 33% more than the budget projection of Rs 7.5 lakh crore for 2022-23. The government’s emphasis on capital expenditure to stimulate economic development cannot be contested. What is actually important, though, is the resumption of the private investment cycle. When capacity utilization exceeds 80% and demand is expected to increase, investments are made. Another significant step forward in data accessibility will be the implementation of a National Data Governance framework that will provide access to anonymized data. Three artificial intelligence excellence centers to allow ‘Make AI for India’ and ‘Make AI work for India’ will be the next great thing in Indian technology.

7. The influencer marketing industry is going to be Rs 2200 cr business by 2025. How technology will play a role in this Industry.

• The influencer marketing industry is projected to experience a significant rise over the next 5 years, with the value estimated to grow at a compound annual growth rate of 25%. This can be attributed to the increasing number of creators, as well as the partnerships between brands and creators, to create relatable and compelling story-telling content for their target audiences. It has been observed that many brands have acknowledged the potential of influencer marketing to reach wider audiences, and have included it in their digital marketing strategies. While larger organizations have been quicker to adopt this strategy, smaller ones are yet to invest substantial resources into it.