How Micro eSports & Online gaming platform Khiladi Adda is disrupting the esports industry in India
KhiladiAdda is India’s largest micro eSports tournament and online gaming platform, which allows gaming enthusiasts to play games like fantasy cricket, quizzes, e-sports fantasy, Free Fire Max, Battleground India and other casual games with an opportunity to monetise their gaming skills and become a star in the esports world. Incepted in 2019, the startup creates customised and unique games and tournaments that support the distinctive needs of diverse gamers. E-sports platform has recorded 7X growth in revenue in FY22. The company’s revenue jumped to Rs 11.50 crore in FY22 from Rs 1.58 crore in the previous fiscal. The figures are further projected to reach Rs 21 crore in FY23. Mr. Satyam Rastogi, Founder & CEO of Khiladi Adda share more insights on the same.
- Can you explain in brief how you started KhiladiAdda and how has been the journey so far?
Ans. Incepted in 2019 by avid gamers- Satyam Rastogi, SiddharthSrivastava, KushagraTyagi, Harsh Prasad and ShashiBhushanVerma, the idea for the startup was conceived in the corridors of ANDC college and perfected in the ANDC incubator. The groundbreaking idea of KhiladiAdda was developed at a time when the eSports and fantasy gaming industry was still at a nascent stage in India. Most gaming platforms were riddled with challenges such as the dearth of innovative games, high commissions, data theft, fund blockages and lack of user support. With KhiladiAdda, we have achieved great admiration in keeping up with ever-evolving regulations, technology and user demands.
2. What is the market potential you see & the revenue potential for the industry?
Ans. Theoretically, our addressable market includes anyone who enjoys playing video games. Yet, across the nation, players of eSports games tend to be those between the ages of 18 and 25. Contrarily, our other market, casual gaming, is appropriate for people worldwide. Both markets are expanding enormously. The sector is currently developing and aims to expand greatly in the years to come. We want to put ourselves in a position to profit from the upcoming industry growth and other game-related prospects, such as metaverse connected gaming.
3. There are multiple players operating in the same domain. In this highly competitive market, how does KhiladiAdda stand apart?
Ans. Knowing that the industry was ripe for disruption, KhiladiAdda endeavoured to integrate the fun and excitement of gaming with a lucrative incentive structure that enables players to monetise their skills and time in a secure and compliant manner. As a multigame platform, the startup creates unique games and organises tournaments that support the distinctive needs of diverse gamers.
4. Why would someone be “compelled” to become a KhiladiAdda user? What specific needs does it address?
Ans. Khiladiadda offers its players an unique option in the esports market to bet on their own skills to earn and win prizes through very regular micro tournaments. The idea of micro tournaments, which have extremely low entry restrictions, enables the player to start playing even with little money. The idea of micro tournaments, which have extremely low entry restrictions, enables the player to start playing even with little money. This provides a strong incentive for the user to make the most of their time spent practicing, enhance their talents, and work towards turning esports into a profession. For young, talented players from the nation, Khiladiadda has developed into a breeding ground.
5. How is technology shaping the gaming industry?
Ans. Online gaming is becoming increasingly popular because a number of developments have been made possible by technology. Gaming cultures are very prevalent in the modern world. In fact, a large number of users either work as professional gamers or are considering it. With Spectrum online, online gaming will be even more convenient for you. The two most significant technological advancements are virtual reality (VR) and augmented reality (AR). Also, the usage of these techniques in the online gaming sector has advanced gaming significantly.
6. What are the primary risks facing this opportunity?
Ans. Playing games like fantasy cricket, ludo, or other card games can help users apply their skills to win real money rewards. The real money gaming industry is fairly large. However, KhiladiAdda was aware of the market gap caused by the absence of RMG games with an esports focus, such as BGMI, Free Fire, etc. KhiladiAdda continued to serve this industry sector, which is actually quite skilled and committed to the sport.
7. Can you share plans regarding your expansion in the coming years?
Ans. We had a 7x revenue growth in the last 2 years alone because to the integration of modern technologies that are in line with consumer needs. For the current year, revenue growth is expected to be 21cr.
After getting a strong reaction from our users, we are trying to expand outside of India and are preparing to establish ourselves in other parts of the world as well. We think the online gaming industry is built on technological integration, and we’re excited to gamble on incorporating disruptive newer technology solutions.
In order to increase traffic and establish trust in the industry, we are also working diligently to give people control and transparency over their privacy and security.
