How has Crayon Motors grown over the period? Do you think the EV market has grown in this fiscal year? How many dealerships do you have currently? What benefits do you get with the FAME II policy?
Crayon Motors has established itself as a company that offers products that are easy to use, trouble-free, and require little maintenance over time. Each of our scooters, which have several distinct features, is custom-built for Indian roads, weather, and the most basic requirements. Our current scooters are low/city-speed do not qualify for the FAME – 2 schemes. However, our products are undergoing type approval and will be available soon. Because these products are designed, developed, and manufactured in India, they qualify for FAME-II subsidies. Crayon products are widely accepted throughout India. While we have a stronger focus in the north, we are working to expand our network to become a PAN India organization.
The Fame India scheme is unquestionably a step toward localizing the entire supply chain. Incentivizing those who manufacture in India to help reduce the initial cost of vehicle ownership. The move aims to create a strong eco-system for EV development while also incentivizing R&D. FAME has also served as a model for various states in developing their subsidy schemes for the promotion of electric vehicles.
What cutting-edge technology has been used to fulfill the aspirations of the electrical mobility industry?
Though India’s EV industry is one of the fastest growing, it is still in its infancy. With several partnerships and collaborations, the industry will see several technological changes that will fuel the industry’s growth and aspirations. Many new solutions and products will be introduced in the coming years. The introduction of connected EVs and new battery standards will usher in the next growth cycle.
Which are your top selling products?
We have different products for different types of customers. Our scooters are built with the Indian road and weather conditions in mind. This is one of the main reasons it has gained such widespread acceptance in such a short period of time. Zeez+ and Envy+ are two of our most successful scooter models.
Your opinion on EV policies by the government.
The government has the ability to boost EV adoption in India, and the policies that have been announced/drafted are in that direction. The policies are aimed at both the national and state levels. State policies have outlined a good mix of demand incentives to encourage EV adoption in their respective regions.
The EV trend in India is positive, but it requires acceleration and a framework that is both industry and customer centric. Acceleration can be achieved through increased financial investments and more diligent policy implementation. Having said that, the ease of retail financing can help propel EVs forward.
What can customers expect from Crayon Motors, the next step?
Our primary focus as of now, remains on the launch of our high-speed scooters. We are planning to launch four distinct products during this financial year. The entire product line is currently in the trials, testing and approvals phase. We are additionally working on developing our own drivetrains. This is a focus area because if drive trains are conducive to Indian roads, then it ensures longevity and better battery efficiency of the electric vehicle. We feel a robust drivetrain will play a key role in ensuring India’s EV success. Motorbikes are also in the anvil but not in this financial year.