Interviews

Redefining E-Commerce: How Combonation has Emerged as a Pioneer

CXOToday has engaged in an exclusive interview with Ms.Pooja Sodhi Co-Founder & CEO of Combonation

  1. How is Combonation able to maintain its position as a leader in the voucher deal industry, given the intense competition in the market?

We at Combonation have a unique approach to the voucher deal industry, which has allowed our company to remain at the forefront of the market despite the intense competition. Unlike our other competitors, we not only offer the same deals as its competitors, but also go above and beyond by providing added brand discounts and complimentary products of up to 100% of the value of the bill. These added incentives not only make Combonation’s offerings more attractive to customers, but also ensure that the company provides equal or better value compared to its competitors. This combination of factors is what sets Combonation apart and allows it to maintain its position as a leader in the voucher deal industry.

2. Could you describe in detail the technology systems and platforms that Combonation is using to manage and administer its voucher deals for customers?

Unfortunately, due to company policy and the risk of breaching confidentiality, I cannot provide a detailed explanation of the technology systems and platforms that we use to manage and administer our voucher deals. However, I can share some general information about our approach to customer service and technology. We are dedicated to providing an omni-channel experience for our customers, which means that we strive to offer a seamless and consistent experience across all of our channels, including online and in-person. Our technology platform is designed to support this goal, and it allows us to offer a wide range of vouchers to our customers, tailored to their individual needs and preferences. One of the key features of our platform is its ability to offer transferable and clubbable vouchers, both in digital and printed form. This allows our customers to have maximum flexibility in how they use their vouchers, whether they prefer the convenience of digital vouchers or the traditional feel of printed vouchers. Additionally, our technology platform is designed to be user-friendly and intuitive, making it easy for customers to manage and use their vouchers.

3. In light of increasing concerns over data security and privacy, what measures has Combonation implemented to protect its customers’ personal information and transactions made through its platform?

Our business model is very consumer-centric; we make decisions that benefit our users. Combonation is dedicated to safeguarding the personal data of its clients and the financial transactions that take place on our platform. We closely collaborate with our extremely committed legal team to stay abreast of the most recent developments in this field in order to ensure compliance with the applicable laws and regulations. Additionally, we have put in place a number of technical safeguards to increase the security of our platform. This includes using top-notch security software to safeguard our systems, as well as regularly conducting perimeter scans to detect and prevent any potential security breaches. We value our customers’ trust above all else, and we take the security of their personal data and financial transactions very seriously. Because of this, we never store sensitive information in the public domain and always process transactions securely to protect the information of our clients.

4. Can you give us an insight into Combonation’s future growth plans, specifically in terms of expanding its offerings and reach to new regions and customers?

At Combonation, we believe that beauty should be for all, and we are dedicated to providing affordable beauty and health and wellness products to all of our customers. As we look to the future, we are excited to announce our plans for growth and expansion. In the coming months, we plan to expand our offerings to include a wider range of categories and assortments, including baby care products. Our goal is to provide a comprehensive shopping experience for all of our customers, regardless of their needs and preferences. In terms of reach, we are committed to covering the full north of India by July 2023. As an omni-channel company, we are already able to deliver our products to customers all across the country, and we will continue to expand our delivery capabilities to reach even more customers in the future.

5. In recent years, there has been a growing trend of companies leveraging artificial intelligence and machine learning to optimize their operations and customer experience. Can you share how Combonation is utilizing these technologies to improve its business and stay ahead of the curve?

Artificial Intelligence (AI) is the need of the hour. All companies, including ours, should be incorporating this cutting-edge technology into their operations. To that end, we have been working hard to leverage AI and machine learning to improve our business and stay ahead of the curve. One of the ways that we are using these technologies is by creating customized combos based on customer behavior. Our AI algorithms analyze customer data and purchase histories to create personalized deals and discounts that are tailored to each individual customer. This not only enhances the customer experience, but it also helps us drive sales and improve our bottom line. Another way that we are leveraging AI is by making our platform more convenience-based. We are constantly working to optimize our technology to make the shopping experience as seamless and user-friendly as possible. This includes not just online purchases, but even offline stores, where our AI-powered technology helps us streamline the checkout process and reduce wait times.

6. How does Combonation differentiate itself from other voucher deal companies in terms of its product offerings, pricing, and customer experience?

At Combonation, we are proud to offer a unique and unparalleled shopping experience to our customers. One of the ways that we differentiate ourselves from our competitors is by offering combo deals with huge discounts that cannot be found anywhere else. Our goal is to provide our customers with the best possible value for their money, and our unbeatable deals are a testament to this commitment. In addition to our great deals, we also offer slabs for consumers to win products worth up to 100% of the bill value. This means that our customers can get even more for their money, making the shopping experience even more enjoyable and rewarding. Aside from our offerings and pricings, we are dedicated to providing a comprehensive and memorable shopping experience for our customers. This unique experience sets us apart from our competitors, which is why we can say that we don’t really have any.

7. The voucher deal industry is constantly evolving, with new technologies and competitors emerging. What steps is Combonation taking to stay informed and up-to-date with the latest industry developments and advancements?

One of the ways that we are staying ahead of the curve is by encouraging Direct-to-Consumer (D2C) consumer products. This allows us to work more closely with our customers and understand their needs and preferences, which helps us to improve our offerings and stay relevant in a rapidly changing market. It also allows consumers to capture the look and feel of the product they wish to purchase. Another way that we are staying informed and up-to-date is by investing in robust artificial intelligence (AI) technology. Our AI algorithms help us to analyze customer data and improve our offerings in real-time, which gives us a competitive edge and helps us to stay ahead of the curve. In addition, we are also focusing more on user experience (UX) in terms of technicality. This means that we are working hard to improve the overall look and feel of our platform, and to make the shopping experience as seamless and user-friendly as possible. As I had already mentioned, our business is very consumer-oriented and we try to give them the best user experience on our website.

8. Could you elaborate on Combonation’s partnerships with local businesses and how this collaboration has helped both parties to achieve their goals and grow their businesses?

As a rapidly growing brand, we are always looking for new opportunities to grow with our partners. One of the ways that we are doing this is by working together with start-ups. We share the same space and we understand each other’s struggles and would love to grow along with them. We believe that by partnering with these companies, we can help push the Direct-to-Consumer (D2C) sales while also clubbing them with big brands. This allows us to provide our customers with a wider range of products and to help local businesses reach new customers and grow their businesses. For example, we could club two D2C brands with major brands like Marico and HUL. This helps everyone, as well as our country. In addition, we have also invited D2C businesses to join our platform. By doing this, we are helping to give these companies the exposure and support that they need to grow and succeed.

9. Measuring customer satisfaction and the success of voucher deals is critical to any business. Can you discuss Combonation’s approach to tracking and analyzing this data, and how it uses this information to improve its offerings and customer experience?

At Combonation, we track user behavior closely to give them the best user experience. We want to create a seamless shopping experience for users engaging with our brand online as well as offline. We track all relevant user level shopping data to analysis and understand micro-macro buying behavior : such as

– frequently brought together

– average UPT (unit per transaction

– buying habit for cross catgeory bundle buildup

– pre curation combo buying habits

As we are focusing on bundles as a value proposition, we want to make it easier for users to transact faster by handpicking assortments for them. We curate bundles as per user regimes and personal care routines, which helps users checkout with fewer clicks. Also, multi-brand bundles help users explore more brands in a single order.

10. The technology industry is known for its fast-paced innovation and growth. Can you share any exciting projects or initiatives that Combonation is currently working on, particularly in the area of technology, that will help to shape the future of the voucher deal industry?

Combonation as a company is trying to build a seamless channel of sales & shopping for both users and new age brands by blending technologies with offline retail via online app

We are currently focusing on building a solid ecosystem for omni-channel to target:

– Offline entire assortment sync-ups.

– app to supports online / offline user interactions & engagements

– faster delivery from a store near you

– subscribe your favourite daily essentials

– giving exposure of retail store & online marketplaces to D2C brands with one business association

Our store will act as a experience Center in near future, Which will can be further explored from our in-house app.

– Free Makeup sessions live streamed on app from store

– live shopping experience from store via app

– launch parties of new age brands offline, streamed online

We believe in using the technology to build a community who loves to stay connected to their favourite brands and company, also give them engaging & learning experience while shopping.

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