Interviews

RunR Mobility to create a strong benchmark in the Indian EV ecosystem #DesignToSpendSmart

CXOToday has engaged in an exclusive interview with Mr Suneel Singh Operations and Product Development Head – RUNR Mobility

 

1- A brief background about RunR Mobility, the current EV line-up and how many markets are you in? What problem are you trying to solve?

          Gujrat based clean energy solutions provider  RunR Mobility founded in 2021 is an emerging player in EVs market with the swappable battery space. Supported by the strong leadership of MECPower Solutions Pvt Ltd, RunR has been manufacturing 100% indigenous smart-electric scooters. RunR has established itself as a leading EV manufacturer, offering products designed and built in India. Ever since its inception, RunR Mobility has made a big impact on the EV market by offering high-speed smart affordable electric scooters #DesignedToSpendSmart with interchangeable batteries while utilizing a highly collaborative and customer-centric strategy. Our aim to become a pragmatic leader in the growing market for electric vehicles with swappable batteries complements as per our current key strategy, which includes focusing on fleet operators and the global market while also establishing partnerships with multi-brand stores to build the brand in the B2B space with a goal of serving Globally in terms of both sales and services.

 

2- Tell us more about the RunR model.

The upcoming RunR HS and HS+ models are expected to have a range of 100 and 140 kilometers on a single charge at an affordable cost.  It will also feature swappable batteries and a smart  BMS CAN Base . This E- Scooter has a modern design and cutting-edge features such as Live vehicle running range prediction on the cluster and the 24 x7 connected on go. This model is notable for having alloy wheels and luminous LED tail lights and rideability  .

We Joined hands with a number of well-known people to establish a positive market image. Because we do not compromise on quality, we ensured that we fulfilled all of the requirements with customer sentiments utmost .

When it comes to our digital dealership, we are up to speed and in sync with current technology.We have a unique outlet, and we came up with this concept to provide a better customer experience. Something more intriguing about it is that these receptacles are portable, recyclable, and so on.

 

3- Define the business plans for RunR for the next upcoming years and long-term vision for the next 5 years.

We at RunR Mobility want to raise awareness about our indigenous and manufactured,developed  in India product and business. We want to build a robust EV ecosystem. Boosting the essence of the MADE IN INDIA vehicle .In the coming fiscal year, we hope to achieve a minimum sales volume of 12-15000.Looking for new features and adding pleasure to customer driving experience  with cutting-edge technology, as well as worldwide expansion with a large team.

We are planning to launch a mid-drive EV Vehicle at Year-end which will be the premium offering from RunR at an affordable cost, we have a disruptive package. We are entering the EV market with this price Point to Make EV affordable for the Socio-Economy Class and Segment First Features .

 

4- What are some tech tools that RunR Mobility is incorporating to build their EV ecosystem?

In the current  rapid pace of technological innovations, India is predicted to have a healthy EV manufacturing and design market thanks to the creation of numerous indigenous EV charging options. Moreover, we feel that EVs today will be the computers of tomorrow. In light of that, we aim to position ourselves as forerunners, making notable contributions in revolutionizing the EV industry. Apart from that, the projected standardization and homologation of battery packs, power trains, and EV.  technology is what excites and presents us with an enormous potential to unfurl in the future.  RunR Mobility is incorporating to build their EV ecosystem made in India as they are manufacturing the product as per the Indian circumstances also the Products designed are three times more cost effective than fuel-consuming vehicles. The products are convenient, integrated with advanced technology, giving users on-time updates about the health and power of products. All RunR products leave zero noise and emission, releasing clean energy into the environment.

 

5- What is your take on the new era of the EV industry? How are you different from the competition?

Electric vehicles (EVs) are rapidly becoming more popular, with more and more models hitting the market every year. While electric vehicles offer many benefits over traditional gas-powered vehicles, they also require a different approach to repair and maintenance. It is now essential for the industry to concentrate on the largest portion of the two-wheeler market in India since the 2-W EVs sector in the country has seen a significant transition. We have successfully created the Indigenous ecosystem. We have ownership of each part of the vehicle and this way we don’t have any dependency. This product is completely made in India and designed as per the needs of Indian road and consumer’s so it is more sustainable.

 

6-  What are the ongoing initiatives at RunR and your timeline since inception?

We want to see RunR Mobility on a higher level.Currently we are looking forward to launching our first EV in the market, the product is in the ready to launch phase. We have recently done some partnerships to Manufacture products and to encourage Make in India Vehicles.

Since the beginning, our main strategy has been to cater to the B2B segment before putting our foot in B2C. This aims to fasten the product cycle to get instant feedback from real time consumers and then work on their experiences to make the products more advanced for consumers later when we enter the B2C market.Our vision and goal is to develop a low-cost electric vehicle company that will dominate the market.

7- What can customers expect from you, the next step?

We are majorly targeting Business 2 Business. but our primary goal is to provide end customers with affordable,100% indigenous and perfectly made for indian ecosystem .They should anticipate a product that meets their daily needs.

8- Kindly tell us about your products and their USP?

RunR is the 100% indigenous EV brand, offering the product designed and developed in India. As we are giving the swapping battery solutions, so users can easily swap the battery or can charge Also. We provide the whole ecosystem, platform for the fleets & end users with all safety precautions. And the models are claimed to offer a range of speed between 100 KM  to 140 KM and the batteries are purely made in India and especially customized according to Indian circumstances.

 

 

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