Interviews

Sona Machinery revolutionizes the Agro-processing industry : Mr. Vasu Naren, Managing Director & CEO, Sona Machinery

  1. How does the product work? Detailed answer on the workings of the product? How does your service work? How does the technology work?

Sona Machinery Pvt. Ltd., is a renowned agro-based machinery manufacturer that offers a variety of products ranging from turn-key Rice Mill set-up to Grain Cleaning and Processing Machinery to its customers. The product range includes top-of-the-line milling equipment for cleaning, processing, and handling grains like millets and pulses wheat, gram, and maize. In addition, the brand offers holistic services to its clients with its tailored machinery as per the specific requirements.

The company specializes in complete rice mill turnkey setup with a tonnage between 4TPH to 10TPH. It also manufactures rotary drum cleaners, acentric pre-cleaners, fine cleaners, Vibro screen cleaners, stone separators, material handling equipment (such as bucket elevators and chain/belt conveyors), dust collection equipment (such as centrifugal blowers and cyclone separators), flour silos. It also specializes in manufacturing grain milling machines and EPC Solutions for grain-based distilleries with a capacity between 50 to 500 kiloliters per day, grain pre-cleaners, and material handling equipment with tonnage between 3TPH and 100TPH.

The 27+year-old brand also caters to its customers who are engaged in Grain Milling (Distilleries), by providing them with turn-key plant set-up solutions through our subsidiary Can Engineering Solutions Pvt Ltd. Additionally, another subsidiary, Absstem Technologies, manufactures medical-grade oxygen and industrial-grade nitrogen generators. These portfolio additions are just the beginning of the expansion of its operational footprint in India and internationally.

 

  1. What was the inspiration behind the inception of the brand? When was it launched? Where is it based?

Sona Machinery Group was founded in 1995 (erstwhile Sona Foods India) in a small workshop and today under the leadership of Mr. Vasu Naren, the group has crafted itself into a high-tech world-class manufacturing facility in Tronica City, Ghaziabad, India with offices & representatives in different states of India. It has under its belt a sprawling 10000 sq. mt. of the production facility, 400+ professionals, an ISO 9001:2015 certified, and served 10000+ customers across India and the Globe. With a strong vision and a dedicated workforce, today Sona Machinery has expanded beyond the boundaries of the Indian sub-continent to reach customers in the Middle East, Asia, South America, North America, and Africa. Sona Machinery delivers the success formula to its clients as it believes in result-driven performance.

Sona Machinery is passionately working in the agro-processing industry with the mission to develop and provide customer-oriented technology to increase yields, save process loss and proliferate profitability.

 

  1. Shades on Sona Machinery gears up to consolidate its global market presence with a first overseas office in Nairobi, Kenya

The supply of food and agricultural produce across the globe is a rising matter of concern. The expansion of Sona Machinery in Africa, one of the world’s most prominent food producers, may mitigate some of the impacts of these issues by making its cutting-edge equipment more accessible and available to interested businesses all over the continent, thus supporting the push for more localized food processing. The opening of its Nairobi office will also enable the company to provide quality after-sales service and support to its customers with its physical presence in the region.

With the opening of the Nairobi office, we aim to provide high-potential businesses in the region with the tools and support they need to increase their scale, speed, efficiency, and profitability. With the extensive and expanding product portfolio of Sona Machinery and its subsidiaries such as Can Engineering Solutions, we will empower the Government of Kenya and homegrown African businesses to fulfill the growing global demand for food-based products.

 

  1. What Number of employees in the team currently and the hiring plans for the coming years/ months?

We have an experienced and immensely dedicated team of more than 400 professionals working arduously in Sales, Marketing, Production, Human resources, Engineering, Quality Control, Research & Development, Project Management, Fabrication, Spare Handling, Production, After Sales Service, and many more. We are looking to add more professionals to the team to align with our expansion plans and provide quality products and services.

 

  1. Which state has the highest presence of Sona Machinery? please share in percentage

We have a presence across India through our Offices, Sales and Services team, Representatives, and Dealers. Majorly the states of Uttar Pradesh, Madhya Pradesh, West Bengal, Assam, Bihar, Jharkhand, Chhattisgarh, Telangana & Andhra Pradesh are promising.

 

  1. Shades on Sona Machinery and its associated companies such as Can Engineering Solutions

CAN Engineering Solutions is backed by the Strength and support of Sona Machinery where Sona already has decades of unparalleled expertise in the manufacturing of Grain Cleaning, Destoning, Grain Handling systems, and Turnkey Rice Mill Solutions from 4 TPH to 10 TPH capacity & CAN Engineering having its stronghold in providing Grain based Distillery plant set-ups & EPC Solutions.

As discussed above the association is a way of expanding our footprint in different parts of the country and across the globe in different growing sectors.

The solutions offered for grain-based Distilleries are:

  • Grain Processing for Distilleries
  • Hammer Mills & Fine Cleaners
  • Fine Cleaners, Stone Separation, Flour Sifter & Material Handling
  • Aspiration Systems
  • Silo Installations
  • MCC Panels Installation
  • Structure Fabrication

We hold excellence & expertise in:

  • Process Engineering
  • Turnkey Rice Mill Set up
  • Bulk Material Handling
  • Special Purpose Machines

 

  1. Future plans? 

The goal is to build EPC Solutions for Distilleries in Grain Milling Industry (turn-key plant set-up solutions) and to further diversify the Group’s product lines in building Medical Engineering Solutions (Oxygen & Nitrogen generators). R&D will be conducted in the space to identify the untapped markets to provide premium, cost-effective high-end technology machinery to the much-needed millers and eventually contribute to the drive “food for all”.

The long-term vision is to expand and leverage Sona Machinery’s 27-year legacy while still preserving the old values on which Sona Machinery was established – Superior affordable customized equipment & solutions and on-time turnkey delivery.

 

  1. Shade on Sona Machinery’s new subsidiary Can Engineering Solutions which is providing EPC (Engineering, Procurement & Commissioning) Solutions for Grain Based Distilleries. How does this work, and help Industries at large?

Under EPC Solutions for Grain Based Distilleries, Sona Machinery is helps its customer with complete Turnkey Set up for Grain Milling Plants, i.e., from unloading section to premash section, we are responsible to design, commission, procure and installation of the Structure, Machinery, Equipments, Grain storage Silos, Electricals, etc.

It is a complete package for industries that are looking forward to outsource its Milling Section to experts and achieve an upward growth trajectory for their businesses. Also they are benefitted as 90% of machinery and material handling equipment are manufactured by Sona Machinery as an OEM.

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