What are the benefits Codleo is bringing in the Tech Industry for Brands across sectors

CXOToday has engaged in an exclusive interview with Mr. RS Maan, Managing Director and Global CRO, Codleo


  1. Please provide us with a brief description of your company, its specialization, and the services it provides.

Codleo is one of the most trusted IT companies in the market. Started with an aim to transform the work process of different business organizations, it has expertise in executing strategic business ideas by using the latest technologies for enhanced customer experience. It is a CMMI 3 level certified company that works at par with global standards. With a culture of addressing business needs and building strong customer relationships, it is serving 100+ clients across different domains including healthcare, education, manufacturing, immigration, and non-profit organizations. It has an in-house team of 70+ young professionals. Codleo brings together a broad range of services within the areas of Digital Marketing, Marketing automation, and CRM. Identifying themselves as digital transformers and solutions providers, they provide additional services of Salesforce Consulting Implementation, Integration, and Support solutions. In its digital marketing wing, they take care of the brand’s online presence along with extending marketing, branding, automating. Launched April 2019, headquarters in Delhi with offices in various cities in India and overseas such as Dubai, Singapore, and Australia.


2. Which benefits do Codleo bring to organizations/Startups?

The many benefits that Codleo bring to organisations with their CRM services include:

  • Improve productivity and efficiency in the organization, processes, and workflows.
  • Automation of workflows & processes which means human capital is free for high value/critical tasks.
  • Improved ROI
  • Deeper & meaningful engagement/connect with customer base leading to customer delight, higher customer loyalty and more sales
  • Removal of silos from different teams/departments, all connected on one unified platform with everyone being on the same page.
  • Communication and collaboration between departments improves.
  • Integration with other apps and digital tools that an organization is using or planning to use in their tech stack
  • Consultancy on tech stack needed by an organization to be future ready and scale over time


3. How has the adoption of CRM in India has evolved over the last few years?

Emerging markets like India has seen (especially in the Covid-19 years) the need for a great tech stack that is future-ready so that companies can thrive in this current competitive & uncertain era. An important part of the tech stack is a CRM tool that connects companies to their clients that involves personalized & relevant engagement and connect. Whether it is enterprise scale companies in Mumbai or family run concerns in Indore, CRM is increasingly seen as a must have tool for the value it brings to companies. More companies are now adopting CRM tools in tier 1 and tier 2 destinations, with slow penetration in tier 3 destinations. That’s the next frontier for the CRM industry in India.


  1. What is your company’s biggest USP that sets it apart from your competitors?

 We are a company with a heart, and we love what we do. Our customer centric approach (Customer is King) that guides our daily operations is our differentiator.


  1. What are the key challenges you face in the market and how do you overcome them?

There are many key challenges that we face in the market and they include:

  • Intangibility of services as compared to products. With products one can investigate shape, color, features, size, and the quality vis-à-vis services. This poses a challenge to companies like us to convince businesses about our services.
  • The cutthroat competition in the market due to a plethora of brands in the same domain. How to get a business to trust us over others?

We overcome challenges with a strategy that includes the following:

  • Client testimonials (audio, visual or written) from previous and current clients are a great way to overcome challenges. Client reviews on well-known portals & professional networking medium like LinkedIn.
  • Educating the prospects & customer base. The more education & information flow the better will be lead generation. This leads to conversion & sales.
  • Motivating the growing team to provide top quality services using best practices. This is achieved by training, motivation, presentations, workshops, and seminars. This constant messaging ensures services that are reliable, and we are most proud of.
  • We go the extra mile for our clients. Be it long hours, extra work, or personalized services. We ensure that customer delight is achieved so they are happy and refer us to other businesses looking for services that we provide.


  1. What are the current trends in the industry?

The current trends in the CRM industry in 2023 and beyond are:

  • AI will become de facto fare in CRM and a competitive differentiator. The reach and impact of the tool is on the increase.
  • The power of predictive analytics will grow. It enables businesses to review client behavior and thereby aid in making insightful decisions about future client behavior and strategy.
  • Social CRM is on the upward trajectory.
  • Integration with the Internet of Things (IoT). A large % of IoT devices aids in the assimilation with business management software, enabling companies to integrate IoT data along with CRM data. This integration enables improved management of client touchpoints across channels.
  • Mobile CRM is becoming increasingly popular. It can be used on various electronic devices of communication. People can work anytime and anywhere.


  1. How do you see the company and the industry in the future ahead?

The company and the industry have a bright future ahead. As the company completes 4 years of its existence, it is on a consolidation cum growth phase both in terms of staff strength, global footprint, and range of services.

Similarly, the CRM industry in India and the world is on the rise with a high demand from all types of businesses, we are positioning ourselves for being at the right place at the right time. The value of CRM is on the rise, and it has a golden future because of increasing demand from all quarters of business.

Leave a Response