News & Analysis

8 Out Of 10 Most Valuable Brands Are In Tech: Study

Valuable Brands

The world’s biggest tech companies are driving huge profits and soaring market values. Google, Apple, Amazon, Microsoft, Facebook have been ranked as the ‘Most Valuable Global Brands’ according to a new survey. Thanks to their winning products, strategies and services, that help them dominate their respective sectors and most treasured attribute is that they resonnate strong brand names.

Tech, content and creativity drive biggest ever rise in BrandZTM Top 100 Most Valuable Global Brands. the BrandZ Top 100 grew by a record 21%, adding almost $750 billion to the ranking, now valued at $4.4 trillion, and they certainly reflect the burgeoning international tech landscape. [Read the full report here]

China brands have given a great competition to the US brands and top the for the three fastest rising brands as the country’s brands grow at double the pace.

Bingeing on Netflix boxsets, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of brand value growth in the 2018 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown.

Eight out of the Top 10 are technology or tech-related brands and this category continues to dominate the rankings with Google and Apple retaining the number 1 and 2 spots, growing at 23% to $302.1 billion and +28% to $300.6 billion respectively. Amazon moved into the no.3 position ahead of Microsoft, growing +49% to $207.6 billion, while Tencent rose to no.5 ahead of Facebook (no.6) growing +65% in brand value to $179 billion, up three places from last year’s ranking.

Also,  brands such as Amazon and Tencent who put the consumer at the heart of everything they do. These brands use technology to understand the needs of their consumers and apply these learnings to create an ecosystem of services that fulfill multiple needs, enabling a seamless consumer experience between platforms

David Roth, WPP, says: “We’ve seen the biggest ever rise in brand value this year, driven by growth across all categories. Both new and established players have seen the payoff in being bold and adopting a long-term outlook towards brand-building.

WPP’s own focus is on providing innovative approaches for our clients that combine data and technology with world-class creativity. Those companies that invest in intelligence-led marketing and back their brands with the power of creativity and ideas will be the winners in today’s world of innovation, disruption and change.

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