Big DataNews & Analysis

How Big Data Is Changing The Media Industry

The media and entertainment industry has witnessed revolutionary changes in the past few decades. With the increasing focus on digitization and data-driven activities, the future of the industry is dependent on media-rich data and analytics.  With thousands or millions of digital consumers, media and entertainment companies are eager more than ever to transform media platforms in order to provide more personalized content for its audiences. In that sense, they are in a unique position to leverage their big data assets for more profitable customer engagement. 

Gone are the days of standard-definition television (SDTV), we are now witnessing a rapid transition towards higher resolutions, from HDTV to UltraHD, 4K, 6K and even 8K. HDTV has twice the linear resolution of SDTV and hence it shows more detail than analog television or regular DVD.

However, as the quality of the video becomes better, it increases the file size, resulting in heavy volume video content getting created. The industry is constantly innovating to make viewer experience bigger and better. Visual content is more interactive and engaging for the audience, with technologies such as Virtual Reality and Augmented Reality. This again results in generating ever-increasing amount of high resolution content. 

Here is an infographic highlighting the big data advancements in the media and entertainment industry and how storage is involved.

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