News & Analysis

Salesforce Leads Digital Transformation in CRM Space


Most enterprises have been in a transitory mode in recent times. Questions around the shift towards digital transformation aren’t so much about the ‘why’ today as they are about ‘when’, which means building and scaling a business with digitally enabling them isn’t even an option any more.

A lot of the credit behind this wave of digital transformation can be laid at the doorstep of superior customer experience. However, the natural progression of technology innovation also brings in its wake newer challenges as enterprises wrestle with new operational issues. To meet these challenges, a fresh wave of innovations then sweep the market.

One such example is AppExchange, which is altering the journey of digital transformation for those in customer relationship management.

AppExchange is an online marketplace for Salesforce apps, components, and consulting services and is considered as a gateway for connecting customers with their business solutions. At the recently held TrailheaDX, a three-day premier event by Salesforce, caught up with Woodson Martin – EVP & GM App Exchange.

During the conversation, we explored his thoughts on digital transformation, what AppExchange is, how it is assisting businesses in solving problems, evolution of the CRM and their roadmap for the coming year.  Watch the full video here:


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