News & Analysis

TCS to Offer Generative AI Services

The company would offer a suite of generative AI applications to its customers for which it would be using Google’s technology

Tata Consultancy Services (TCS), a global IT services and consulting company, is planning to offer generative AI services to its clients using Google’s technology. Called TCS Generative AI, the services would include a suite of tools that the company intends to offer to its customers that is based on Google’s technology in the area. 

TCS has partnered with Google to leverage its generative AI technology to develop innovative solutions for its clients. The collaboration aims to harness the power of AI to solve complex business challenges and drive digital transformation. As part of the move, TCS will use Google’s generative AI tools such as Vertex and Model Garden alongside some of its own. 

Generative AI refers to the use of machine learning algorithms to create new content, such as images, text, and other media, that is similar to or inspired by existing data. This technology enables computers to generate creative outputs and can have various applications across industries.

Plans to use generative AI across domains

The company now plans to apply generative AI across several domains, including healthcare, finance, manufacturing, and retail. The goal is to develop AI-powered solutions that can enhance productivity, optimize processes, and deliver personalized experiences for clients, TCS said in a statement. 

The company intends to establish innovation labs dedicated to generative AI, where experts from TCS and Google will collaborate to develop and deploy cutting-edge solutions. These labs will serve as centers for research, development, and experimentation in the field of generative AI, said the statement. 

Direct collaboration with customers 

TCS will also leverage its Co-Innovation Network (COIN) to facilitate collaboration with clients, academia, startups, and technology partners. The COIN network enables TCS to co-create solutions and drive innovation through open collaboration. These collaboration efforts will be offered in five of TCS’ global innovation hubs in the US, Canada, The Netherlands and Japan.

By integrating generative AI capabilities into their services, TCS aims to deliver value to its clients by helping them unlock new business opportunities, improve operational efficiency, and stay ahead in the rapidly evolving digital landscape.

The company says it will upskill the workforce to meet demand for generative AI use cases. It added that the company presently has 50,000 employees skilled in AI use cases and would be offering 40,000 Google Cloud generative AI certifications to its employees, in order to build for its clients. The upskilling certifications will be offered to employees within the next one year.


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