Press Release

45% of Indians Do Not Back Up Their Data and Files

avast

According to an Avast survey, nearly half of Indians do not back up because they don’t think their data or files are important enough

Avast (LSE:AVST), a global leader in digital security products, conducted an online survey before World Backup Day to raise awareness around the importance of securing data. The survey results reveal that 45% of Indians do not back up their data or files, risking data loss should they be destroyed or deleted.

Reasons Indians do not back up their data

Of those who do not back up their data, nearly 34% claim they don’t have any data or files that are important enough to back up. Further reasons given were:

  • 32% don’t know how to back up their data
  • 22% want to, but forget
  • 22% want to, but don’t have time

How Indians back up their data

Of those who do back up their data, nearly 42% Indians back up to a cloud storage, 36% back up their data to an external hard drive, 23% back up to a USB or flash disk, 18% back up their phone to their PC, and 10% back up to a network storage drive. When asked how often they back up their data, Indians said:

  • At least once a month: 53%
  • Continuously: 12%
  • Every 1-6 months: 12%
  • Every 6-12 months: 15%
  • Less often than yearly: 7%

iPhone vs. Android owners

When it comes to iPhone and Android phone owners, the percentage that back up is nearly the same, 69% and 70% respectively. How frequently they back up varies with 67% of iPhone users backing up their data at least once a month, while only 59% of Android users do the same. Twenty-one percent  of iPhone owners claim to back up continuously, and 13% of Android owners claim to do the same.

The methods iPhone and Android users apply to back up their data vary only slightly:

Back up method iPhone owners Android owners
Cloud storage 67% 58%
External hard drive 29% 35%
USB/Flash drive 25% 19%
Phone to PC 38% 43%
Network device storage 8% 3%

The reasons Android and iPhone device owners gave for not backing up also varied a bit. iPhone owners appear to think their data is more valuable than Android owners. Only a quarter of iPhone owners don’t back up because they don’t think their data is important, versus 39% of Android owners who think the same. The percentage of smartphone owners that don’t know how to back up their data doesn’t vary much between iPhone and Android owners, with 13% and 17% claiming not knowing how to, respectively. Thirteen percent of iPhone owners and 12% of Android owners forget to back up. When it comes to not having time to back up, 38% of iPhone owners and 12% of Android owners gave this as a reason.

Consequences of failing to back up

Data loss can be caused by users accidentally deleting their data themselves, hardware damage and failure, as well as malware, causing valuable data such as photos, videos, documents, and messages to be lost forever. Ransomware and other malware, such as wipers, can either encrypt or completely destroy files, and there is no guarantee that files can be decrypted if a ransom is paid. Between February 15 and March 15, 2020, Avast protected 9,733 Indian users from 87,815 attempted ransomware attacks. The top three ransomware strains during this time were:

  • WannaCry
  • VirLock
  • Sodinokibi

“The results are surprising, especially surprising is the amount of people that don’t back up their data and the amount of people that don’t know how to back up their data and files. It could be that many aren’t aware they are backing up, as it could be happening automatically, in the background, however, others really might not be backing up at all, thinking it is not worth it. Losing personal documents, photos and videos can be a painful experience and it’s not until this happens that they realize how valuable it actually is,” said Luis Corrons, Security Evangelist at Avast. “It’s important to back up data on a regular basis, keeping memories, captured in the form of photos and videos, safe and secure.”

He shares the following tips on how to best back up data:

Back up to two locations

When it comes to backing up data, one can never be too careful. If anything happens to one form of back up, everything could be lost. It’s therefore recommended to back up data to two different locations, like the cloud, and a physical storage, like an external hard drive.

Disconnect

External hard drives should be disconnected after a back up is performed in order to protect them from malware like ransomware, which can spread from the computer to attached devices.

Automatically back up

Most cloud storage services offer an automatic backup option, which is advisable to activate, so that data is automatically backed up and secured.

Online survey among 728 Avast and AVG users, February 20 – March 25, 2020.

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About Avast:

Avast (LSE:AVST) is a global leader in digital security products. With over 400 million users online, Avast offers products under the Avast and AVG brands that protect people from threats on the internet and the evolving IoT threat landscape. The company’s threat detection network is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast digital security products for Mobile, PC or Mac are top-ranked and certified by VB100, AV-Comparatives, AV-Test, SE Labs and others. Visit: www.avast.com.

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