Press Release

Alchemy Group earns Great Place to Work ™ certification

Alchemy Group is a tech-first Digital Media & Content agency providing marketing solutions to reach next-gen audiences


Alchemy Group a Tech-First Digital Media & Content company has been certified as a Great Place to Work® and is recognised for its solutions driven work around programmatic advertising, influencer marketing, digital audio & regional transcreation services.


This prestigious certification is awarded purely based on employee feedback and their experience working at Alchemy Group. An extensive survey is shared directly with the employees to evaluate the organization as a workplace across categories- Culture, Career Growth, Workplace Environment etc. The Great Place to Work Index©️ survey evaluates companies for certification by measuring employee trust and various aspects of company culture, including their sense of pride within the company.


The Great Place to Work® certification is given post assessment and excelling in 5 elements of Trust Index© namely Credibility, Respect, Pride. Fairness & Camaraderie. The survey also conducts a Culture Audit© that identifies Financial Growth, Values, Leadership Effectiveness and Innovation by all. This audit helps in determining Trust and maximizing human potential.


“We are exceptionally proud of receiving the Great Place to Work Certification™”, said Karan Gupta, CEO, Alchemy Group. “This is a testimony to how Alchemy Group has dedicated itself in developing a strong culture committed to success, inclusion and having fun. Our employees are the heart of the company, we owe our continued success to each and every one of them and thank them for not just appreciating our work culture but also the work they do. It is purely a sign of our collective effort towards building an all-inclusive space for us to coexist, work, have fun while doing that and it has been achieved with our employees’ inputs, belongingness & contribution over the years.”


“We understand that employees do their best when they are respected as individuals, given opportunities to grow, and appreciated by their leaders. It makes us glad to have a culture where employees can be their best selves every day.”, adds Dharika Merchant, COO, Alchemy Group & WORD.


Commenting on this achievement, Pankil Mehta, Chief Business Officer, Alchemy Group said, “This certification is the first step for us in our journey to build a workplace culture that supports ideas, aspirations, and wellbeing of everyone, and we are delighted that we have successfully accomplished this milestone. As we continue to grow, the focus on our people and culture is only going to increase.”


Great Place to Work® is the global authority on building, sustaining and recognizing High-Trust, High-Performance Culture™ at workplaces. Every year, more than 10,000 organizations from over 60 countries partner Great Place to Work®️ Institute for assessment, benchmarking and planning actions to strengthen their workplace culture



About Alchemy Group:

Alchemy Group is a tech-first digital media and content agency providing marketing solutions to reach next-gen audiences. Founded in 2015, Alchemy Group is a firm believer in the power of technology and scale via new-age marketing channels that disrupts the traditional methods of marketing. It caters towards experiential marketing using technology as an enabler to help create granular, real conversations via Influencers, delivering marketing communication not only in local languages but also across future ready mediums like Digital Audio rather than as legacy mass marketing. Alchemy Group has four businesses under its umbrella – WORD, AndBeyond.Media, Localyze and OneLoop.


Leave a Response