Press Release

BasicFirst appoints Vineet Mehrotra as CEO to strengthen its position in the Edu-tech space

BasicFirst Learning OPC Pvt. Ltd. today announced the appointment of industry stalwart, Mr. Vineet Mehrotra to take over the position of Chief Executive Officer.

Vineet Mehrotra comes aboard with a strategic vision and a notable background in management spanning across industry verticals such as profitability, sales, marketing, logistics, service, finance, and HR globally. He comes with a wealth of experience from reputed companies including Landmark Retail, Axiom Telecom & MHAO Group in the Middle East as well as Tata (Eureka Forbes Limited), Mahindra, Escorts & multinationals like Orga Kartensysteme in India. He brings with him a multi-country exposure from Gulf regions besides India, viz UAE, Saudi Arabia where he has worked for 13 years.

On the appointment, Mr. Randhir Kumar, Founder, and Chief Mentor, BasicFirst Learning OPC Pvt. Ltd. said “Mr. Mehrotra comes with a dynamic experience across sectors. His strategic vision and exceptional ability to manage business operations would be very valuable to BasicFirst as we chart out our plans to strengthen and expand our position in the market. I’m confident that his relentless zeal and former experience would be a crucial growth catalyst for the company.”

“I am delighted at the opportunity to lead BasicFirst and cement its position in the industry,” Mr. Mehrotra said of his appointment as the CEO of BasicFirst Learning OPC Pvt. Ltd. “The company has competitive assets and great people. It has proven to expand with rapid impetus right after its initiation. I am looking forward to leading the team towards exceptional heights.” he added.

Vineet Mehrotra has held various senior-level positions in the capacity of Chief Executive Officer (currently serving), Vice President – Alpha Nexa Nutritionals, Group Regional Director (Middle East)- Axiom Telecom among many others. His exemplary work over the years has earned him various accolades including the recognition by DISTREE Middle East for his “Long Term Support and Contribution to the Development of ICT & CE Retail Channel and Industry in the entire Middle East” and “Best Operations Head” of the Nation, in Idea Cellular.

About BasicFirst Learning OPC Pvt. Ltd

BasicFirst Learning OPC Pvt. Ltd is an aptitude-based personalized e-learning initiative that uses Artificial Intelligence, Machine Learning, and Data Science to create a platform for adaptive learning online. Founded in January 2017 by Randhir Kumar with a vision to make quality education available in the remotest locations of India, BasicFirst caters to various academic needs of class 6th to 12th students. BasicFirst employs experienced teachers and professionals from top colleges of India, available 24×7, to design teaching modules assisting students from these classes to ace school, Board and competitive exams, including CBSE, ICSE, Maharashtra, Karnataka, Jharkhand, and Bihar while offering multiple courses designed for competitive exams such as JEE Main, JEE Advance, NEET, AIIMS, NTSE, and Olympiads.

BasicFirst clears students’ doubts within 32 minutes or less via chat in the app. It equips students with essential communication skills, aptitude, subject competency, and foundational knowledge to excel in academic goals, crack competitive exams, and pave their way for a better career. Gradually, BasicFirst plans to spread its affordable services across the farthest regions to make digital academic support universally accessible. More details: https://www.basicfirst.com/

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