Cashfree partners with Dukaan to enable digital payment solutions for merchants across 3200 cities and towns

• This partnership aims to help over 3 million merchants across tier 2 and 3 cities and towns sell online

Leading digital payments and banking technology company, Cashfree, today announced its collaboration with Dukaan, a leading SaaS platform to create online stores, to enable seamless digital customer payment collections and disbursals for merchants who set up their digital stores through the platform.

Through this partnership with Cashfree, over 3 million merchants associated with Dukaan across 3200 tier 2 and 3 cities will have access to the online payment stack, making digital transactions easier than ever. Dukaan is a user-friendly platform that helps merchants build their own ecommerce stores using a smartphone, requiring no programming skills. Cashfree’s e-commerce suite allows businesses to accept customer payments on their website, mobile app, social media channels or via payment link, offering 100+ payment options including UPI, wallets, EMI, and Pay Later methods, among others.

With the collaboration between Cashfree and Dukaan, end customers can make online payments directly to the digital shop owners ensuring instant settlements on a real-time basis. Thus, this partnership provides a holistic solution to businesses, from setting up and promotion to payments and delivery.

Commenting on this partnership, Akash Sinha, CEO and Co-founder, Cashfree said, “COD orders in the Indian e-commerce space have been on a decline since last year, with consumers increasingly turning to digital payment options. Our partnership with Dukaan showcases how setting up an e-commerce store with an ability to collect online payments can be convenient for both merchants and end customers. We are seeing great traction for this solution in the grocery, fruits & vegetables and restaurant segments.”

“Cashfree is the first online payments company in India to introduce a comprehensive ecommerce payments suite that helps businesses manage customer payment collection, refunds and disbursals using the same platform. Now, we have magnified our focus on further advancing India’s payments landscape. We believe this partnership will incentivise more merchants to adopt a digital-first approach and help them scale their businesses,” he further added.

Suumit Shah, Founder & CEO, Dukaan, said, “At Dukaan, we are consistently working towards revolutionizing retail for merchants and customers alike. The pandemic has altered consumer shopping habits as online shopping is now a trusted medium that also helps in maintaining social distancing. This increases the need for simplified customer-friendly payments to support the growing industry. We have partnered with Cashfree to bring a seamless payment experience for the end customers as well as the merchants on the Dukaan platform.”

Cashfree’s e-commerce suite includes the company’s seamless payment gateway for websites and mobile apps, with a wide range of web and mobile checkout integrations. Businesses can also send their customers’ payment links over WhatsApp or other social media channels and collect payments. Besides Dukaan, companies such as Nykaa, Ritu Kumar and Wakefit.co, among others use Cashfree to offer flawless payment experiences to their customers.

About Cashfree:

Cashfree is a leading digital payments and banking technology company that enables businesses in India to collect and send money via all available methods with a single integration. Founded by IIIT Hyderabad alumnus Akash Sinha and IIT Kharagpur graduate Reeju Datta, www.cashfree.com enables more than 50,000 businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty, and rewards. Incubated by payments pioneer PayPal, Cashfree is backed by Apis Partners, Smilegate and Y Combinator.

About Dukaan:

Dukaan®, founded in May 2020 by Suumit Shah and Subhash Choudhary, is a SaaS platform which enables merchants with zero programming skills to set up their e-commerce store using a smartphone. It powers over 3 million small and medium sized businesses across over 3200 Indian cities to start, grow, market and manage their businesses over the internet in multiple businesses like grocery shops, restaurants, fruits and vegetable stores, electronics shops, fashion and apparels, jewelry, furniture stores etc. Dukaan has been funded by Matrix Partners and Lightspeed India Partners.