Evenflow, India’s leading e-commerce roll up, today announced the appointment of Ramesh Bafna, ex-Myntra and current CFO at CoinSwitch Kuber as its strategic investor and advisor.
With over two decades of experience involving finance, business and audit leadership roles in top e-commerce and IT companies, the likes of Myntra, Flipkart and Wipro respectively, Ramesh would play a key role in advising the Evenflow management on short-term and long-term strategy, on how to scale up the acquired brands and grow these brands globally.
On Ramesh’s appointment, Utsav Agarwal, co-founder & CEO of Evenflow said, “Within the first hour of meeting Ramesh in-person, I was amazed at his ability to unpack complex problems into simple actionable items. He’s a seasoned operator – who is able to easily oscillate between a 40,000 feet view of the business and on-the-ground everyday business challenges. As we continue to build Evenflow, I’m looking forward to learning from Ramesh and benefiting from his years of experience.”
On joining Evenflow, Ramesh said, “I am super excited to be part of the journey as an advisor, I see the spark and the limitless energy in Utsav and how he is shaping Evenflow is brilliant. I firmly believe House of Brands with thoughtful execution combined with business smarts will help build a long term sustainable organization.”
Founded by former Uber & Glovo executive Utsav Agarwal in 2021, Evenflow has raised capital from 9Unicorns, Village Global, Equanimity, Kunal Shah, Vijay Shekhar Sharma and many others. It has acquired 8 brands across home & kitchen, sports & fitness and baby care category, with presence in India & US, and scaled them over 250% on the back of online marketplaces.
Their brands are Xtrim, Vifikit, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro and Frenchware, and many of these brands are top sellers across categories on Amazon, Flipkart, CRED and other platforms.
Evenflow is building a conglomerate of digital first brands through acquiring marketplace sellers, creating private labels from scratch and entering into exclusive licensing / distribution agreements. It scales them through its centralized infrastructure stack by building optimization levers cutting across supply chain, performance marketing, brand marketing, platform optimization, cataloguing among others. It’s a team of 55 people with diverse work experience – ranging from Flipkart, Amazon, Udaan, Uber, Wakefit to others.