Press Release

Easebuzz encourages SMEs to digitize payments and grow business with #BuzzingForBharat campaign

  • As a part of the campaign, the company is supporting SMEs in Bharat and offering customized, affordable digital payment solutions
  • The company has rolled out SME-centric payment solutions, informative knowledge reckoners, newsletters, and explainer videos across digital & social media to encourage businesses to digitize their payments and grow.


Supporting the constant growth of SMEs in India, Easebuzz, one of India’s leading payment solutions platforms, makes strides with its ongoing #BuzzingForBharat campaign. The innovative and intriguing marketing campaign aims to encourage and empower small and medium-sized businesses in India with plug-and-play API solutions, helping them digitize their payment collections and payouts.

This year-long campaign of Easebuzz celebrates Bharat’s spirit of innovating, thriving and growing and also underscores how tech-enabled payment solutions can bolster Indian SMEs. The company released a range of digital payment knowledge reckoners, SME success stories, and employee-led interactions on social media platforms, including Facebook & Instagram. It highlighted how Indian SMEs are moving towards digitizing payments for enhanced business efficiency and revenue growth. Easebuzz also released a newsletter, bringing to light how tech-enabled SMEs will drive the Indian economy to fulfil the $5 trillion dream.

Under the #BuzzingForBharat campaign, Easebuzz launched a thematic Diwali campaign, ‘Tyohaar Bharat Ka’ to celebrate Bharat’s spirit of innovating, thriving, and growing. The brand offered specially curated plug-and-play payment solution packages for SMEs with an objective to help solve payment collection problems and improve cash flows.

Bharath Katta, Vice President & Head of Marketing at Easebuzz, said,“While in the last two decades large enterprises were leading the growth for India, the next leg of multi-fold growth in the economy will be majorly led by SMEs. With our #BuzzingForBharat campaign, we intend to support and instill confidence in SMEs and enable them to make unhindered progress with the help of affordable digital payment solutions of Easebuzz. Through this campaign we are proudly buzzing for SMEs of the country and are encouraging them to dream, aspire and grow.”

Through this ongoing campaign, Easebuzz is supporting SMEs of various sizes and sectors, including retail businesses, D2C & ecommerce businesses, restaurants, departmental stores,travel agencies, event management businesses etc. with best-in-class payment solutions and enabling the small and medium scale businesses to focus on business growth without worrying about payment related problems.

About Easebuzz

Easebuzz is a full-stack payment solutions platform serving more than 80,000 businesses of all sizes in India. With a mission to become a one-stop Financial Operating System for businesses, Easebuzz helps companies manage end-to-end financial operations around digital payment collections, payment disbursals, connected banking, split payments, automated reconciliation, vendor payments, sub-merchant management, refund management, etc. through plug-and-play API solutions. Besides serving SMEs and startups in India, the company also caters to mid and large corporate businesses from various sectors of the economy, including education, retail, NBFCs, insurance, e-commerce, D2C, travel & tourism, etc.

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