Ed-Tech Startup PrepInsta elevates Manish Agarwal to Chief Marketing Officer
PrepInsta, a Leading player in the Ed-Tech and upskilling domain has made some key changes to its management and has elevated Manish Agarwal to Chief Marketing Officer of the brand and also given him Co-Founder status. Manish was earlier heading the business development at the brand and will now also be managing marketing activities for the brand.
The development follows the recent announcement of the brand to go aggressive with its expansion in terms of associations with universities and widen its user base.
In his new role Manish plans to go aggressive not just with the mainstream but also in regional communications. He aims at tapping the potential audience in tier 2 of India for which he will be introducing vernacular communication in the marketing strategy. Additionally, his focus will be towards strong digital marketing to increase the traction on the platform.
On his new role Mr. Manish Agarwal, Co-Founder and CMO, PrepInsta said “Edtech space is growing at an unexpected pace, and amidst this it is very important to catch up with continuous innovation and ideas. In India, the one who cuts a sustainable slice of tier 2 might stand out for longer, therefore, there was a dire need for business development targets to stay in sync with marketing approach. We at PrepInsta, have some ambitious objectives for the ongoing fiscal, and therefore we are upgrading our management structure which fits the larger plan. We are sure this is going to produce some fruitful results for the entire team, and I could not be more excited about my new responsibilities as the CMO.”
Manish has secured a BTech (ECE) from Vellore Institute of Technology. He started his professional career with Accenture as an ASE, working as MainFrames Developer for a reputed Insurance Client, post which he joined PrepInsta. For Manish the goal is to make PrepInsta as a one stop destination for skill development for any student pursuing engineering.
“Manish has a very clear approach towards the company’s targets, and with his insights on the industry he is all geared up to drive the marketing front completely. Being the third most funded startups sector in India, edtech has a lot of opportunities, but so is the competition. Awareness and content quality are two main factors that break the ice for any brand. We are glad that our co-founder is handholding the first important factor for us.”, said Atulya Kaushik, Co-Founder & CEO, PrepInsta.
Given that most colleges and universities follow a placement curriculum that is not designed for the latest market trends. PrepInsta’s upskilling courses aim to systematically tailor the Indian education system by capturing students’ interests and demands. Brand recently launched its OOT platform PrepInsta Prime and offers over 150+ courses like C, C++, Java, Python, Machine Learning, Cyber security, and others. PrepInsta Prime students receive an average package of 7.1L, with 71% receiving more than two offers. Last year, the highest package offered to a PrepInsta student was 47LPA.
About PrepInsta
Founded in 2016, in the dorm room of VIT Vellore, PrepInsta is a one-stop destination for placement and the fundamental aim of the company is to resolve the existing imbalance of career opportunities in India. PrepInsta aims to address that with skill-based learning as provided in its product PrepInsta Prime students can get placed in their dream company. The company helps students with end-to-end placement preparation, skill-building, learning to code, and also the key to every successful job which is – interview preparation.
Incepted by the three friends who are now its co-founders- Atulya Kaushik, Aashay Mishra, and Manish Agarwal had a similar vision to make the entire process of placement easy, accessible, and inclusive for all. The company currently has two offices, one in Noida and the other in Bengaluru.
