Press Release

Emerging tech skills, niche competencies, and global leadership capabilities powering India’s transition into GCC 4.0 – nasscom, Zinnov GCC Landscape 2023 report

India’s abundant availability of highly skilled engineering & digital talent, along with  highly mature start-up landscape, and an evolved peer GCC ecosystem, continue to make India an attractive destination for setting up or expanding Global Capability Centers (GCCs). nasscom, in partnership with Zinnov, has launched its report today, titled, GCC 4.0 – India Redefining the Globalization Blueprint.”

As of FY 2023, India is home to 1580 unique GCCs, with several global MNCs opting to establish their first global center outside of their headquarters in India. These GCCs are not just driving engineering expansion activities but are also co-piloting transformation efforts with their HQ. Be it the building of new products or solutions, driving technology or process breakthroughs, harnessing the strength of open innovation, and even becoming beacons of business excellence lighthouse for their parent organization.

India’s GCC Potential


The growth trajectory of Indian GCCs stays unabated, primarily being fueled by ER&D, which accounts for approximately 56% of the overall GCC revenue share. This growth is supported by long-term strategic deals, widespread adoption of digitalization, and the increased utilization of Cloud technology. At the same time, BPM and IT Services are also experiencing growth, with GCCs expanding their operations in India across locations, including Tier-II Indian cities. While Tier-I cities continue to remain the preferred choice, housing around 90% of the installed GCC talent, there is a noticeable trend of Tier-II and Tier-III cities rapidly catching up. These locations offer operational convenience, cost advantages, and access to a pool of digitally skilled and affordable talent, as attractive value propositions for expanding analytics and operations teams.

Growing on the back of Niche Competencies and Capabilities

With over 1.66 Mn installed talent pool as of FY 2023, GCCs in India are acting as core technology hubs for their HQ, specializing in niche skills around Cloud, AI/ML/NLP, Cybersecurity, Low Code/No Code, Advanced Analytics, Blockchain, IoT, etc. India GCCs are also playing a pivotal role in exploring emerging technologies such as Web 3.0, Digital Twins, Metaverse, etc., for their parent organizations. Furthermore, India’s abundant AI/ML talent pool offers an enticing prospect for GCCs to establish dynamic Centers of Excellence (COEs) and lead innovation, harnessing the full potential of their India centers. Today, there are over 210 GCCs and 315 centers possessing AI/ML capabilities, with Software & Internet and BFSI sectors taking the lead in these tech-focused COE initiatives.

In the past 2 years, the impact of ER&D remains unstemmed, with the sector contributing more than 42% of the total talent growth. IT and BPM industries have also experienced considerable talent progression, with IT talent growing at a CAGR of 9.8% and BPM talent growing at a CAGR of 10.8%. Interestingly, BPM accounts for more than one-third of the total talent added in the past two years.

From Cost and Talent Arbitrage to Transformational Hubs


GCCs in India today, are charting newer paths and architecting newer dimensions – far from their humble origins as cost arbitrage centers. The Indian GCC ecosystem has become a sandbox for global companies driving organization-wide transformative initiatives. From decentralization and diversification of portfolios to becoming innovation hubs, Indian GCCs are assuming a strategic role in fostering product innovation, driving technological advancements, and spearheading digital transformation initiatives for HQ organizations.

Progressively, India is becoming a hub not just for innovation and digital capabilities but for digital leadership as well. Indian leaders are now helming global portfolios across both business and technical roles. In fact, India is driving an increasing number of general management roles, which has played a crucial role in propelling the growth of India’s GCCs. Interestingly, global roles from India are projected to have an impressive CAGR of ~19%, resulting in an estimated 20,000 positions by 2030. In 2022, there were over 5,000 global roles present in India, 18% of whom were women leaders. It is also anticipated that by 2030, this ratio will see an upward tick and women leaders will comprise approximately 30% of global roles – a strong progression from the 2022 numbers.

Debjani Ghosh, President, nasscom, said, “GCCs in India have helped India’s tech industry remain resilient amid the current upheaval in the global market. The ecosystem not only fortifies India’s tech industry but also facilitates profound collaborations with start-ups, academia, and external partners to harness cutting-edge technologies and fuel innovation. With a steadfast commitment to building domain expertise and embracing sustainable practices, India is poised to evolve into the ultimate destination for GCCs, catering to their diverse needs in terms of talent, location, leadership, and operational excellence.”


Pari Natarajan, CEO, Zinnov, said, “India is at the epicenter of the GCC 4.0 wave, where India GCCs and their leaders are redrawing the blueprint of globalization by going beyond a cost and scale retrospective, and helping their HQs solve new problems across business, technology, and people.The value being created is fueled by efficiencies of multi-function centers, newer product and business lines being created, and India being leveraged as the sandbox of not just technology and innovation, but for global roles as well. With more than 400 new GCCs expected to be set up over the next few years, the maturity of the ecosystem – across GBS & Shared Services Centers, and pure-play Engineering R&D centers will actively move into being transformation hubs by leveraging the well-established India playbook for accelerated time to value.”

Transitioning to GCC 4.0 Wave


India is set to witness significant growth, with an anticipated 1900+ GCCs, a projected headcount exceeding 2 Mn, and a market size of USD 60 Bn by 2025. Transitioning towards the 4.0 paradigm, GCCs in India are expected to build niche competencies, cultivate global leadership, monetize services, and venture into untapped frontiers. Factors such as peer collaboration, customer-centric business development, setting up future hubs for functions like customer success, driving the transition to an ‘as-a-service’ world are some of the key drivers enabling India’s transition into the GCC 4.0 Wave.

About Zinnov

Founded in 2002, Zinnov is a leading global management consulting and strategy advisory firm, with a presence in 9 global locations including Santa Clara, Houston, New York, Seattle, Paris, Gurgaon, Bangalore, and Pune. In the last 21 years, Zinnov has worked closely with Global Enterprises and Fortune 2000 companies across their value creation journeys and helped them develop actionable insights – across revenue, talent, innovation, scale, and optimization. With core expertise in Product Engineering, Digital Transformation, Innovation, and Outsourcing Advisory, Zinnov enables companies to develop and optimize a global engineering footprint through center setups, and technology and functional Centers of Excellence (COEs), portfolio optimization, partnerships, and real-time data and insights – through its unique GCC Accelerator Platform (GAP) offering. This multi-lever approach helps Zinnov’s customers be a part of an immersive and highly networked model, enabling them to achieve higher R&D efficiencies, innovation, and productivity. The company’s expertise also extends to advising global PE firms in asset shortlisting and target evaluation, due diligence, and value creation, especially for their portfolio companies through a globalization lens. With its team of experienced consultants and subject matter experts, Zinnov works with global industry bodies to identify business and technology trends, and also serves clients from across multiple industry verticals including Enterprise Software, BFSI, Healthcare, Automotive, Retail, and Telecom in the US, Europe, Japan, and India across their digital transformation and innovation journeys.

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About nasscom

nasscom is the premier trade body and chamber of commerce of the Tech industry in India and comprises over 3000-member companies. Our membership spans across the entire spectrum of the industry from startups to multinationals and from products to services, Global Capability Centers to Engineering firms. Guided by India’s vision to become a leading digital economy globally, nasscom focuses on accelerating the pace of transformation of the industry to emerge as the preferred enabler for global digital transformation. Our strategic imperatives are to reskill and upskill India’s IT workforce to ensure that talent is future-ready in terms of new-age skills, strengthen the innovation quotient across industry verticals, create new market opportunities – both international and domestic, drive policy advocacy to advance innovation and ease of doing business, and build the industry narrative with focus on Talent, Trust, and Innovation. And, in everything we do, we will continue to champion the need for diversity and equal opportunity.

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