Under these partnerships, the brand aims to enhance awareness in the digital space and increase its customer base
One of India’s fastest-growing health and wellness brands, Gaia, has joined hands with MagicPin, CRED, Mojobox, and Smyttens to expand its customer base. It will be launching products on these digital platforms in October 2021. As a part of the alliance, the primary objective is to increase brand awareness and improve consumer access to Gaia products and offers in the digital space.
Gaia’s association with these digital platforms will bring additional benefits for the customers. Each of these platforms will have unique offers and discounts on Gaia products. Users can buy vouchers on MagicPin and redeem these while purchasing from gaiagoodhealth.com. While people can make direct purchases from CRED. With a wide range of products at discounted prices, Mojobox and Smyttens will also provide users with free samples of Gaia’s health food products and nutritional supplements. With these strategic synergies, the company’s e-commerce sales are expected to increase by at least 5% initially.
Speaking on the development, Dolly Kumar, Founder & Director at Cosmic Nutracos Solutions Pvt. Ltd, the parent company to health and wellness brand Gaia, said, “We see a lot of potential in these digital platforms and there is a lot of synergy between these platforms and our offerings. With these tie-ups, we plan to reach an audience who is glued to the digital world. This strategic association will pave the way for the brand’s expansion in the online marketplace. Since we received a positive response from our new e-commerce website with over 900 unique users each day, I feel that our association with these digital platforms is a step in the right direction.”
Gaia recently launched its e-commerce platform, offering over 81+ products ranging from health food products to nutritional supplements. Since the launch, the brand has gained massive traction on its website with over 35,000+ consumers. The platform is gaining popularity with healthier food options because of additional benefits, including user-friendly interface, live tracking of orders and swift delivery.