- With a value of USD $93 Bn in 2021, the preventive healthcare sector accounts for approximately 36% of the overall healthcare industry
- As a result of the COVID-19 pandemic, the preventive healthcare sector is expected to grow at a Compound Annual Growth Rate (CAGR) of 22% during 2022-25, as compared to 15% for the curative sector
- Startups are at the forefront of driving preventive healthcare in India, leveraging digital technologies and unlocking the power of consumers’ health and lifestyle data at scale
According to a report released by strategy consulting firm Redseer Strategy Consultants in collaboration with Chiratae Ventures and Amazon Web Services (AWS), India’s preventive healthcare sector, which includes fitness and wellness, foods and supplements, early diagnostics and health tracking among others, is projected to reach USD $197 Bn by 2025, growing at a CAGR of 22%.
“India is looking to effectively deliver quality healthcare to a billion people through rapidly evolving technology that can provide affordable, accessible and personalized healthcare. We have invested over $150M in healthcare companies in India, such as Cure.fit, Redcliffe, HealthifyMe, Smiles.ai, HealthPlix, Onco, and others, who are revolutionizing care delivery in nutrition and wellness, cancer, genomics, and other critical areas,” said Sudhir Sethi, Founder, Chairman, Chiratae Ventures.
India has traditionally focused on curative care as opposed to preventive care. However, since the COVID-19 pandemic, preventive care has increased in importance across India. A survey conducted with over 1,000+ individuals reveals that at least 40% of the respondents were highly inclined towards preventive health. Another survey conducted with a group of 300+ Health-Conscious Individuals (HCIs)* reveals that they actively track different aspects of their health such as lifestyle, physical wellness, and more, to maintain and prolong wellness. These HCIs are familiar with health monitoring devices and apps and use them regularly to monitor their health. Further, the study revealed that these HCIs spend on an average between INR 4,000 and INR 10,000 on various preventive healthcare practices annually and are also willing to pay up to 50% more in the future.
More than 40 preventive healthcare technology (“HealthTech”) startups have raised approximately USD $1 Bn in funding over the last three years to tap the preventive health opportunity across segments such as nutrition management, condition management, lifestyle monitoring, health checkups, and mental and physical wellness. They are leveraging cloud computing to build and scale their applications, which generate, digitize and analyze vast amounts of health data using advanced technologies such as internet of things (IoT), data analytics, artificial intelligence (AI) and machine learning (ML). For instance, over 30% of the top 40 funded preventive HealthTech startups leverage AI/ML for use cases such as medical image analysis, document extraction, chatbots, personalization, and health risk prediction. The rollout of Ayushman Bharat Digital Mission (ABDM) will further augment the availability of data and utilization of these technologies.
Kumara Raghavan, Head – AWS Startups India, Amazon Internet Services Private Limited said: “Startups are known for their ability to invent new solutions that address society’s problems and inefficiencies, and the digital transformation happening in India’s healthcare sector is an example. At AWS, we’re on a mission to empower the startups at the center of this change with the tools they need to build new digital healthcare solutions for the betterment of all Indians. AWS provides the security and privacy that HealthTech startups require, as well as the expertise and breadth and depth of services that founders can rely on to build transformative healthcare solutions to enhance the health and wellbeing of individuals. Cloud technologies like machine learning, analytics, and Internet of Things have the potential to open new channels to help monitor health and wellness, decrease the cost of care, improve collaboration, make data-driven clinical and operational decisions, and enable faster development of new therapeutics and treatment paths. Whether our customers are building telemedicine, remote monitoring, diagnostics, fitness, or personalized wellness solutions, we are committed to providing the tools that enable HealthTech startups to support preventive care.”
The report also said that not only startups, but diversified corporates and healthcare businesses, are entering the preventive health space by partnering with startups or building their own programs and digital platforms. The Indian consumer is expected to benefit from the shift from curative to preventive, with the delivery of better health outcomes and lower healthcare costs.
“Startups can unlock the potential of preventive healthcare in India by focusing on the 3A’s – Awareness, Accessibility, and Affordability for consumers. Creating more HCIs, tapping into existing ones and leveraging partnerships with corporates, providers, and insurers ways that can help move in this direction.” said Amitabh Kumar, Senior Manager, Redseer Strategy consultants.
*Note: Health-Conscious Individuals (HCIs) refer to NCCS A (refers to households with the highest number of consumer durables owned, and with the highest level of education) individuals who have scored 40 or more, out of 50, on Health Consciousness Score (HCS). HCS is the sum of scores obtained on 10 different activities, rated on a scale of 1-5 (1 being never and 5 being always). These activities are eating regularly, sleeping 8 hours, exercising, drinking water regularly, visiting the doctor for annual check-ups, eating unhealthy foods in moderation, practicing stress relief activities, spending less time on screen, maintaining work-life balance and using self-monitoring tools.
About Redseer Strategy Consultants
Redseer Strategy Consultants is a leading strategy consulting firm. Founded in 2009, Redseer works with new-age consumer-focused businesses and offers growth advisory, digital strategy, and investments thesis. The company is a thought leader in the Internet economy space and is the most widely quoted consulting firm in the media. The company boasts of a 90% + market share of new-age IPOs. Zomato, India’s first major consumer tech IPO, and GoTo, one of the world’s largest consumer tech IPO, Nykaa, Paytm, Cartrade, and Delhivery are other noted IPO engagements of Redseer. The company also enjoys more than 50%+ market share in the new-age deal advisory and a lion’s share in the strategy consulting space.
Run by a young set of consultants, today Redseer has a strong presence in India, the Middle East, Southeast Asia, the USA, and the UK. The company is headquartered in Bengaluru and has a formidable team of 200+ consultants in 7 offices across India and overseas.
About Chiratae Ventures
Launched in 2006, Chiratae Ventures India Advisors is India’s leading technology Venture Capital funds advisor. The funds advised by Chiratae Ventures India Advisors collectively have close to $1Bn under management and 110+ investee companies across SaaS, Consumer Media & Tech, Health-tech, and Fin-tech. The fund has been an early backer of Cure.fit, FirstCry, Flipkart, Globalbees, Lenskart, Manthan, Myntra, PolicyBazaar and has invested in leaders like AgroStar, Bizongo,Bounce, Cropin, EarlySalary, GoMechanic, HealthifyMe, Hevo Data, Pyxis, Uniphore Vayana, amongst others. Chiratae closed its fourth fund, oversubscribed at $337 million in 2021. The team has delivered value for its investors through the years with over 43 exits, 3 IPOs and 8 Unicorns, with more round the corner.