JobsForHer Partners with MoEngage for Personalized Customer Engagement
JobsForHer, one of India’s largest career platforms that focuses on accelerating women’s careers, has partnered with MoEngage, an insights-led customer engagement platform, to personalize customer experiences by showcasing relevant and contextual job openings to women professionals on their platform.
Using MoEngage, JobsForHer aims to build flawless customer cohorts based on a combination of user actions and journey stages. Therefore, garnering actionable insights to optimize conversion rates by bringing in the most relevant portfolios for pertinent job postings.
With the premise of enabling women to accelerate their careers and pave their own path, JobsForHer.com was started. Workplace diversity is becoming an increasingly significant topic of discussion, so, JobsForHer is implementing this at ground zero by bridging the gap between job openings and viable women candidates.
“We’ve all heard accounts of competent, experienced, and accomplished women quitting their jobs to raise their families. Needless to say, women required assistance in procuring opportunities to re-enter the workforce, and JobsForHer filled that gap. Other than bringing the right job opportunities to competent women professionals, JobsForHer provides a holistic offering that includes the aspects of mentorship and upskilling as well. With MoEngage as a customer engagement partner on our side, we aim to personalize customer experiences by showcasing relevant and contextual job openings to women professionals on our platform, “ said Neha Bagaria, Founder & CEO, JobsForHer.
This collaboration is another step forward in strengthening JobsForHer’s efforts towards becoming women professionals’ number one choice of solution to re-enter the workforce, stronger than before.
Speaking about the partnership and the importance of empowering women professionals in India, MoEngage’s Assistant Vice President (India & Middle East), Shivangi Boghani, said, “From addressing biases that women encounter at every level of the corporate ladder to what corporate India can do to ensure a gender-balanced workforce, there are many things that need to change about how people view women in the workplace. So we are elated to be partnering with such a brand that focuses on empowering women by providing them with the right opportunities to advance their careers & also ensuring access to proper mentorship”.
JobsForHer is one of India’s largest career platforms that focuses on accelerating women’s careers. Incepted in 2015, JobsForHer connects over 3+ million job aspirants registered on the platform to 9000+ companies across the country and has over 2000 mentors and more than 800 learning partners. Their vision is to enable women to achieve their full potential by enabling them to start, restart and rise in their careers. They cater to the three largest cohorts of women professionals 一 Women Returnees, Women In Tech, and Women In Leadership, and are expanding our reach to Women Starters. Their continuous efforts towards accelerating women’s careers have got them on the list of Top 10 Career Platforms for Women on the official IWD platform and the ONLY platform that has made it from India on the occasion of International Women’s Day 2021.
MoEngage is an insights-led customer engagement platform, trusted by more than 1,200 global consumer brands such as Big Basket, Future Retail, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in ten countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
To learn more, visit www.moengage.com.