Press Release

Led by multiple factors, India’s eB2B market to reach a GMV of 100 Bn by 2030: Redseer  

  • A staggering $2 trillion opportunity by 2030 awaits India’s retail market

A recent report by Redseer Strategy Consultants suggests that with a Compound Annual Growth Rate (CAGR) of 32%, India’s eB2B market is all set to reach a gross merchandise value (GMV) of 100 billion by 2030. Higher brand satisfaction, opportunities from large unorganized market, increased receptiveness of retailers towards eB2B

and a higher capital efficiency ratio of eB2B (as compared to eB2C) are the growth drivers responsible for driving this emerging sector forward.

The findings suggest that the eB2B market has been solving challenges that retailers face from offline channels. Some of the top challenges that retailers face from offline channels are higher prices as opposed to online channels, lack of transparency in pricing, lack of later or credit options, and issues with product quality, to name a few.

“There is no doubt that the headroom for eB2B in India is immense; in fact, international benchmarks indicate that we are most likely to witness aggressive growth in this new and emerging sector. As of now, the eB2B penetration in India stands at 1.2%, while in China it is close to 15%; India is likely to follow a similar growth trajectory as China’s”, said Mrigank Gutgutia, Partner at Redseer.

The high retailer satisfaction associated with eB2b channels was also indicated by the fact that the NPS for eB2B platforms was substantially higher than unorganized wholesalers, distributors, and cash & carry channels.

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About Redseer Strategy Consultants

Redseer Strategy Consultants is a leading strategy consulting firm. Founded in 2009, Redseer works with new-age consumer-focused businesses and offers growth advisory, digital strategy, and investments thesis. The company is a thought leader in the Internet economy space and is the most widely quoted consulting firm in the media.

The company boasts of a 90% + market share of new-age IPOs. Zomato, India’s first major consumer tech IPO and GoTo, one of the world’s largest consumer tech IPO, Nykaa, Paytm, Cartrade, Delhivery are other noted IPO engagements of Redseer. The company enjoys more than 50%+ market share in the new-age deal advisory and a lion’s share in the strategy consulting space

Redseer sees itself as a band of strategy consultants who have disrupted the 100+ year old management consulting industry, and in the process have emerged as the most sought-after consumer business focused advisory firm. The company is known for its proprietary methodologies, deep consumer understanding, high-quality research, and an entrepreneurial mindset. Run by the youngest set of consultants, today Redseer has a strong presence in India, Middle East, Southeast Asia, USA and UK. The company is headquartered in Bengaluru and has a formidable team of 200+ consultants in 7 offices across India and overseas.

 

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