Mivi, India’s leading home-grown electronics company, today announced the launch of their Independence day campaign #HumaraHindustaan which celebrates authentic “Made in India” brands like Amul, Tata, Parle-G, Royal Enfield, Bajaj, and Air-India which took the first step towards making our nation independent and in doing so built a respectable legacy for themselves.
To honor the brands that have impacted every Indian, Mivi is paying homage to the aforementioned brands with a series of illustrations on their social media page. It is a gratitude filled tribute thanking these brands for paving a path and motivating new Made- in- India brands to follow their legacy and celebrate India.
Midhula Devabhaktuni, Co-founder and CMO, Mivi, said, “#HumaraHindustaan is a very special and unique campaign by Mivi for the inaugural brands of India that guide every Indian household. These brands promoted the Made-in-India initiative even before it was introduced by our current government. The global vision these brands have achieved is what we wish to achieve for Mivi as well. Our long-term vision for Mivi is to become the pioneering company in tech that develops ground-breaking products. Over the next five years, we are looking to foray into multiple new verticals. In addition to increasing our market presence from primarily online to having a substantial offline foothold and later growing our footprints overseas which enable us to expand and reach out to a global audience. ”
As the first `Made in India’ audio brand, Mivi wants to emulate the legacy of these pioneering brands since they portray all the values of a true Indian brand.
Founded in 2015, Mivi, the brainchild of Viswanadh Kandula and Midhula Devabhaktuni, strives to take the Indian electronic gadgets industry to the next level by fulfilling the need for high-quality electronic gadgets at affordable prices in the Indian market. Mivi is a one-of-a-kind company specializing in the audio category, from TWS to wired earphones, which have gone from a luxury to a necessity for everybody with a smartphone. The brand aspires to create a difference in the Indian electronics market by introducing high-quality ‘Made in India’ products coming from its Hyderabad manufacturing factory. Mivi currently has a 700+ strong team and is looking to expand its presence PAN India – from tier 1 to tier 2 & 3 cities.