Includes aggregated content on impact of COVID-19 around the world, as well as guidance for brands on marketing and advertising in the current climate
Building on the MMA’s core DNA of helping, supporting and connecting brands, media companies, tech enablers and agencies, today the global trade group launched the most comprehensive central resource for information on the coronavirus pandemic, as well as guidance for brands on how to navigate marketing during the worldwide crisis.
MMA Covid-19 Marketer Support Hub can be accessed here.
With information constantly being curated and uploaded in real time, the hub is searchable by the different regions the MMA serves (North America, APAC, EMEA and LATAM), and includes:
- An aggregation of critical information on Covid-19’s impact around the world
- Tools and tips for managing teams remotely, crisis guidance as well as programs to support small businesses
- Marketing and advertising best practices, and current consumer trends and insights to help brand members make more informed decisions
- Some light moments with staff, picks on the humorous videos and memes circulating
“MMA strives to equip marketers even during a disruptive phase like Covid-19. It has always been our endeavour to keep marketers abreast of all that’s been transpiring when it comes to marketing best practices and guidelines across the globe. There’s been a deluge of news and information across the globe on the pandemic. This platform helps in sieving what’s most relevant to marketers and helps in curating the how best to deal with a pandemic when it comes to be a marketer,” said Moneka Khurana, Country Head, MMA India.
The MMA is inviting their members and any other companies in the industry to submit their resources, programs, research or other information focused on helping brands or businesses. Submissions can be sent directly through the hub or you can email @ MMACovidfirstname.lastname@example.org
About the MMA:
Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Adobe, Ahold Delhaize, Allstate, Ally Financial, American Eagle, American Express, AT&T, Bank of America, Calvin Klein, Campbell’s, Carbon, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Estee Lauder, Facebook, Ford, Foursquare, General Motors Company, Google, Hilton Worldwide, IBM Watson, Jumpshot, Kellogg Company, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, MillerCoors, Monster, NBCU, OpenMarket, OpenX, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, RetailMeNot, Salesforce, Samsung, Shire, SITO Mobile, Snap Inc., SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, Turner Broadcasting, Twitter, Uber, Unilever, Verizon Media Group, Verizon Connect, Vibes, Walmart, Waze, Yieldmo, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.