Press Release

ODN bags Fackelmann’s eCommerce creatives mandate 

ODN (‘Open Doors Now’), the market leader in eCommerce content strategies for brands and eCommerce platforms, recently bagged the eCommerce creatives mandate for Fackelmann Brands, the global Kitchenware, Cookware and Bakeware brand from Germany. The mandate is to develop eCommerce creatives and Shop-Now Content™ for the entire range of Fackelmann products in India.


ODN is known for its expertise in transforming digital creatives into eCommerce sales conversions. Under the eCommerce creatives mandate, ODN will develop Shop-Now Content™ like eCommerce catalogues, lifestyle imagery, A+ content, SEO-optimized product listings and descriptions for Amazon and Flipkart.

According to Narinder Mahajan, CEO, ODN: “Fackelmann Brands has been known for its decades-old tradition of delivering exceptional kitchenware, cookware, and bakeware products. We at ODN are proud to announce our partnership with Fackelmann to develop their e-commerce content and creatives. Our goal is to provide Indian customers with a seamless online shopping experience and help them discover, experience, and purchase Fackelmann Brands’ outstanding products,” 

Joy Chatterjee, India Business Head, Fackelmann Brands said, “Fackelmann has been a renowned brand for over a century, with our roots tracing back to Germany. Today, we have expanded to become a global brand, and we are thrilled to announce our entry into the Indian market. We are excited to partner with ODN to develop an innovative e-commerce strategy that will help us connect with our customers in India and deliver an exceptional experience.”

About ODN

Founded in 2015, New Delhi-based ODN Digital Services™, is the market leader in Shop-Now Content™ strategies, enabling brands and e-commerce platforms to sell successfully online. ODN delivers better customer conversions on eCommerce platforms through consumer research, data analysis, impactful rich-media content, design innovation, strategic consumer touch points, brand audit & listing content strategy. It’s the authorized e-commerce growth partner for 200+ brands including Amazon, Flipkart, Nykaa, Myntra, Tata Cliq, Fossil, United Colors of Benetton, Nykaa, Duroflex, TTK Prestige, CRED, Noon, Fabindia, Reliance Brands, Zydus & Landmark Group, etc. ODN is also the authorized eCommerce-content studio for Amazon, Flipkart, Myntra and Nykaa. The 120-member strong firm processed 1+ million products in 2022, devised Shop-Now Content™ strategies for over 40 online marketplaces across India and 11 countries in SEA and MEA. ODN’s management team comprises NIFT alumni Narinder Mahajan, CEO & Co-Founder; Kumar Udaar, COO & Co-Founder; Archana Gulia, Chief Creative Officer. It offers a comprehensive suite of services beyond e-commerce content, including website development and online advertising. This helps small sellers cover all aspects of their online business and ensures that they can provide a seamless experience to their customers.

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