Press Release

Param Vir Chakra awardee Subedar Major Yogendra Yadav (Retd.) joins the advisory board of udChalo

~Subedar Major (Honorary Captain) & PVC Yogendra Yadav (Retd.), to guide and help udChalo in enhancing services for the armed forces~

udChalo, a leading consumer technology company that exclusively serves India’s defence forces, veterans and their dependents, announced the appointment of Subedar Major Yogendra Yadav (Retd.) PVC – a celebrated Kargil war hero to its advisory board on army day. This appointment is aimed to further strengthen its consumer insight and personalise the offering for the discerning customer base.

The war veteran brings with him in-depth knowledge of udChalo’s customer base. His experience through various ranks in the army gives him an upper hand in understanding the pulse of the fraternity which will further catapult the growth of udChalo by rolling out relevant services for udChalo users. With its mission to make lives simpler for soldiers, udChalo always needs an insider perspective of problems faced by army personnel and their families. Having a decorated army veteran in their advisory board will greatly help udChalo in pinpointing the pertinent and crucial issues faced by defence personnel and bring up ways to resolve those problems.

Ravi Kumar, Founder and CEO, udChalo said, “We are honoured and excited to have Subedar Major Yogendra Yadav (Retd.) to be a part of our team and join our advisory board. Army day was the perfect time to make the announcement. With him onboard we expect to gain meaningful insights into regular issues faced by defence personnel. The bravery and indomitable spirit that he has shown in his entire career would be beneficial for us in taking strong decisions and strengthen our resolve to serve the forces.”

Subedar Major Yogendra Yadav (Retd.), PVC said, “This position by udChalo provides me with the opportunity to continue serving the forces. This is an opportunity through which I can remain connected to my fraternity even after retirement. I am excited to work with udChalo and looking forward to contribute to the organization.”

udChalo has exponential growth plans for its consumer tech platform for the coming year. The company recently appointed three new members on its advisory board to strengthen its consumer connect with its audience. udChalo has already expanded its offering to resolve issues related to taxation, paying utility bills and helping the fraternity in doing demand surveys in three cities for affordable group housing projects for defence personnel.

About udChalo:

udChalo is a leading Consumer Technology Company for the Indian Armed Forces, Paramilitary Forces and their Dependants offering Travel, Financial Services, Group Housing, Consumer Electronics and Utility Bill Payments and is in the process of integrating additional services into its portfolio for Making Life Simpler for Our Soldiers.

Rooted in its ambition to serve the Services, udChalo is the creator of its category. The Company began its operations in 2015 by the alumni of the Army Institute of Technology and Stanford Graduate School of Business (Seed).

udChalo through its website (, App platform and 70 Outreach Centres caters to more than 2.8 million serving Defence Personnel and additionally to Veterans and their families. It has grown with a CAGR of over 450% in the last 5 years.

udChalo is registered under the Ministry of Corporate Affairs (MCA), Govt of India, and is an IATA registered agency. It holds ERI License from Department of Income Tax. udChalo has been a recipient of CRISIL Rating of CCAS2. The company was recently recognized by Guinness World Records for participation in two record-breaking cycling events. It was certified as Great Places to Work in 2021. It also ranked 4th at the Economic Times ET Rise awards among India’s Fastest Growing MSME 2020 and was certified as Best Employment Generating MSE at SIDBI ET India MSE Awards 2019.

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