Paytm partners with AWS to offer its Startup Toolkit to India’s young entrepreneurs
– Offers Paytm Startup Toolkit with exclusive payment services including Paytm Payment Gateway and Paytm Payouts to early stage Indian startups
– Helps startups build their digital reach by giving them access to Paytm Mini Apps and Paytm Ads
India’s leading digital ecosystem for consumers and merchants (1), Paytm, has partnered with Amazon Web Services (AWS). With this partnership, Paytm will offer its Startup Toolkit to startups onboarded on AWS Activate, a program that offers startups free tools, resources, and more to quickly get started on AWS. Paytm will help entrepreneurs operating in India in the AWS Activate program grow their businesses with payment, distribution, and growth solutions.
The Paytm Startup Toolkit is a single-stop platform that offers solutions in the domain of payments, payouts, banking and distribution with services including Paytm Payment Gateway, which helps businesses accept digital payments on their website, app; Paytm Payouts, which helps companies streamline their payments to employees, vendors, distributors and channel partners; and Paytm Payments Bank including nodal banking, which provides truly digital banking
To help startups enhance brand visibility and grow their customer base, the Paytm Startup Toolkit also provides access to Paytm Mini Apps, which enables developers to set up low-cost, quick-to-build mini-apps which can be built using Open Source technologies like HTML and JavaScript. The Mini app store allows developers to integrate seamlessly with Paytm identity and payment services, and Paytm Ads, which offers flexible & cost-effective advertising solutions for brands where they can hand-pick their target audience and also find look-alike segments best suited for their campaigns.
Offering the Paytm Startup Toolkit to AWS Activate members specifically helps early-stage startups leverage the best Paytm products to grow their business.
Praveen Sharma, MD & CEO, Paytm Payments Services Ltd. said, “Paytm’s comprehensive platform helps businesses expand their digital presence with quick integration of payment, brand, and commerce solutions. We’re proud to be able to help entrepreneurs with AWS. The Paytm Startup Toolkit will simplify and accelerate the growth journey for early-stage startups provide access to Paytm’s services. Our partnership will go a long way in fulfilling our mission of benefiting the growing tech startup space in India.”
About Paytm:
Paytm is India’s leading digital ecosystem for consumers and merchants (1), and offers payment services, commerce and cloud services, and financial services to 333 million consumers and over 21 million merchants, as on March 31, 2021. Paytm is India’s largest payments platform (1) based on the number of consumers, number of merchants, number of consumer to merchant transactions and revenue, as on March 31, 2021, and with a GMV of ₹4,033 billion of FY2021. One 97 Communications Limited (“Company”) is the largest payment gateway aggregator in India for FY2021 based on total transactions, with the widest ecosystem of payment instruments (1). The Company’s lending business (offered in collaboration with financial institution partners), includes personal loans, merchant loans, as well as its Buy Now, Pay Later product i.e. Paytm Postpaid.(1) Source: Report titled “The Digital Transformation of Payments and Financial Services in India” dated July 15, 2021, prepared by RedSeer Management Consulting Private Limited.
