Press Release

Rakuten India Launches its B2B SaaS Product ‘SixthSense’

AI
  • SixthSense is a Rakuten India initiative that builds on its strengths in technology delivery across Rakuten Group’s global businesses
  • India the first geography with gradual roll out to global markets
  • Rakuten India, based in Bengaluru, leads the path of innovations for Rakuten Group with strong focus around AI, Data Science, e-commerce and FinTech developments

Rakuten India, the Bengaluru-based technology hub for Rakuten Group, today announced its first foray into B2B technology products with the launch of its new ‘Code to Customer’ Observability platform – Rakuten SixthSense. Developed in India, Rakuten SixthSense, will help to provide businesses and IT leaders intuitive end-to-end visibility of the entire IT environment, from development to business operations.

Rakuten India, the largest among Rakuten’s nine technology hubs outside Japan, has been an important tech hub for developing solutions for Rakuten’s global ecosystem of more than 70 diverse businesses since 2014. The launch of Rakuten SixthSense into the B2B tech product market is the culmination of that experience, intelligence and learning. Rakuten SixthSense is launching in India and will gradually be rolled out to other global regions.

With a significant increase in data generated from across the business, there is an urgent need, especially in the midst of a continuously transforming digital environment, to glean insights from data at a faster rate and with a higher ROI for businesses to stay competitive. Rakuten SixthSense enables organizations to have a complete view of its data across the IT systems, applications, and business impact and allows for continual improvements based on the operational findings. As a SaaS platform, it delivers speed to customers while its pay-as-you-grow model offers customers a balance of value and investment.

Rakuten SixthSense is a strategic initiative and has a dedicated set of engineers working to develop and support internal as well as external customers. The team is expected to see significant growth in the number of engineers and product developers, shortly.

Talking about the launch if Rakuten SixthSense, Sunil Gopinath, CEO of Rakuten India said, “India is ranked second as the global hub for tech innovation and there is a high appreciation for innovation and business centricity. Our product launch is looking to solve for Indian IT leaders which will make it stand out and validate its quality for a global rollout. We have selected India as the first launch market as the region has always been a hub of exceptional engineering talent and a mature market that offers exciting opportunities for growth as Indian enterprises drive significant changes in their existing IT environments to support their growing customer needsAlso, we have a large R&D center in Bengaluru, which allows us to innovate and support our local customers more efficiently.”

On the sidelines of the launch, Yasufumi Hirai, Group Executive Vice President, CIO, and CISO (Chief Information Security Officer) of Rakuten said, “We are thrilled with the launch of Rakuten SixthSense, developed by our team at Rakuten India in Bengaluru who have been driving innovative solutions for Rakuten. With Rakuten Sixth Sense, we are looking to offer alternatives to solutions that are either expensive or opaque in their commercial models. With our strong capabilities in data sciences and AI, Rakuten Sixth Sense will deliver on advanced capabilities that will differentiate it. I expect Rakuten SixthSense to become a significant revenue contributor within Rakuten’s global technology hubs.”

About Rakuten India Enterprise:

Rakuten India — the development centre and key technology hub of the Rakuten Group, Inc. — enables businesses with the depth of knowledge in multiple streams of technology such as mobile and web development, web analytics, platform development, backend engineering, data science, machine learning, artificial intelligence and much more. Its unique 24/7 support centre ensures the reliability and sustenance of the Rakuten Ecosystem. With dedicated centres of excellence for mobile application development, data analytics, engineering, DevOps and information security, the company ensures the success of multiple units of Rakuten Group, Inc. With 1500+ employees and growing, Rakuten India is housed in Crimson House Bangalore.

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