Soumya Ranjan Acharya joins MoMAGIC as VP-Sales and Growth
MoMAGIC Technologies, a data science driven IOT & Mobile Advertising company has hired advertising industry veteran Mr. SoumyaRanjanAcharya as Vice President, Revenue and Growth, to spearhead its business expansion plans across India and other geographies.
Mr. Acharya joins Noida-based MoMAGIC with over two decades of experience in the advertising and media sector. He joins from ZenithOptimedia India, ((A division of PublicisGroupe) where he was heading media buying nationally and was responsible for strategic business planning.
He brings with him a successful track record of managing client and media relationships, with a focus on driving organizational objectives.
“Over the years, we have created a strong base to steer MoMAGIC into aggressive growth trajectories in IOT, mobile marketing, and data science to create an unmatched AdTech ecosystem in India & SE Asia. We are very happy to have Soumya on board as he brings in decades of experience in Indian agency and media universe to ensure our growth targets are achieved and exceeded,” Mr. Arun Gupta, Founder and CEO at MoMAGIC Technologiessaid.
“In this new role, I am very excited & delighted to be part of MoMAGIC.The canvas to succeed here is limitless. It has an awesome track- record and momentum. I look forward to taking it from here, to the next level,” Mr. SoumyaRanjanAcharya as Vice President, Revenue and Growth at MoMAGIC Technologies said.
Mr. Acharya has joined MoMAGIC, effective April 8 2020.
IOT and Mobile marketing is set to grow at a breath-taking pace in India, as low mobile data prices and high speed internet has helped millions of Indians to consume more content on their phones, and this will continue to growin the foreseeable future.
MoMAGIC Technologies Pvt. Ltd., founded in 2011, is a data science driven Technology Company having its presence across South East Asia.
Promoted by MediaTek (Asia’s largest IC design company) and Foxconn (the world’s largest high-tech manufacturer), MoMAGIC is counted amongst the leading Indian companies in the digital and mobile marketing space.
MoMAGIC’s IOT solution for the Enterprise market adds to its ‘business intelligence’ and ‘mobile ad tech’ offerings.
MoMAGIC TrueWave, the smart IOT platform delivers embedded communication modules covering universal connectivity technologies from Low Energy Bluetooth to Narrow Band and SigFox, enabling any device for seamless connectivity to the Internet. Offers flexibility of engagement at all three verticals (Module, Application and Analytics) for enterprise IOT market. And the MoMAGIC platform -TrueReach (DSP&SSP) provides access to brand-safe; premium programmatic inventory on a global scale & TrueInsight (DMP) brings in deep USER Insight -Contextual Analytics. Empowers every business to turn (data) insights into business intelligence (deep USER insights), especially for marketers and digital media heads to make sense of the mountain of CRM, site and app data and use it for user engagement with the brand and thereby growth and monetization.
MoMAGIC has been consistently investing in R&D and business expansion. Setting up the APAC R&D and Business Operation Centre in Taipei, Taiwan in 2017, was a significant step in the said direction. MoMAGIC has driven some of the most outstanding Mobile Advertising campaigns for leading brands launching into India, e-commerce ventures and worked with leading media houses.
MoMAGIC ranked #6 in Power Ranking in Appsflyer Performance Index Edition 2020.