Truecaller Achieves Unprecedented 47% Increase in Engagement Rate using Netcore’s Engagement Platform
Truecaller, one of the leading global communication apps, has witnessed a staggering 47% increase in engagement rate for its email series aimed at increasing the adoption of its improved iOS app. The success of the campaign is attributed to the use of Netcore Cloud’s AI-powered Engagement Platform.
Truecaller’s improved iOS app, launched to increase app adoption and enhance the seamless communication experience, was looking at maximizing the reach and intimating the end users of the exciting new update. Towards this intent, the Swedish-based company has tailor-made content for users to get them to update the app. Relying on Netcore’s Engagement Platform to deliver highly personalized and targeted emails to its users, Truecaller has garnered higher open rates, click-through rates, and conversions.
Netcore’s intuitive and robust engagement platform;s ability to deliver personalized and targeted emails has resulted in Truecaller seeing a staggering 47% increase in engagement rate, showing the effectiveness of the campaign.
Commenting on this success, Ramesh Srinivasan, CEO – India Business at Netcore Cloud, said, “Our state-of-the-art AI-powered technology makes use of advanced algorithms and AI capabilities to provide businesses with the tools to engage effectively with their customers. This has been pivotal in the success of the campaign. We’re delighted to have collaborated with Truecaller and bolstered the engagement and experience for its customers.”
Beni Ray, Sr. Manager – Global CRM Truecaller, also had a say on the campaign’s success: “At Truecaller we are always on the lookout for innovative ways to increase the effectiveness of communication between people. With Netcore by our side, we’ve established “Email” as our most powerful channel for user-communication. Our iOS email campaign gave us 47% engagement, which was unprecedented. We look forward to many such “firsts” with Netcore.”
Netcore’s Personalization suite has been seeing growing popularity among leading brands in the last few years. Major brands, including Jack & Jones, Crocs, ONLY, Vero Moda, Woodland, and William Penn, have been actively using this platform and benefiting from it.
Truecaller is a leading communication app with over 250 million active users worldwide. The company is committed to providing innovative solutions that enhance communication and improve the user experience. They are the leading global platform for verifying contacts and soliciting unwanted calls and messages. They are on a mission to build trust in communication, and has become an essential part of everyday communication. They foster safe peer-to-peer conversations and make it efficient for businesses to connect with consumers.
About Netcore Cloud
Netcore Cloud is a bootstrapped SaaS company that helps B2C brands and marketers create AI-powered new-age customer experiences at every touchpoint of a customer’s journey. Netcore Cloud’s full-stack marketing platform enables highly personalized digital experiences that are easily scalable and provides actionable analytics, real-time reporting, and quick-to-implement solutions across channels. Brands using Netcore Cloud can have a unified view of their customers and optimize their user experience.
Headquartered in Mumbai, India, with 11 offices across the USA, Singapore, Malaysia, Nigeria, Indonesia, UAE, UK, and Germany, Netcore Cloud serves over 6500 customers across the globe. It delivers over 20 billion emails a month and tracks upwards of 120 trillion marketing events every year. Netcore Cloud is a trusted partner across industries with some of the most respected brands like MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut and McDonald’s.