Press Release

WOW Skin Science ventures into a chat-to-cart journey with WhatsApp

– The leading D2C personal care brand is the latest to enter the end-to-end shopping experience space, in collaboration with Meta and Gupshup – 

 

Leading D2C skin and personal care brand, WOW Skin Science has announced its entry into the world of end-to-end shopping experience with WhatsApp via a chatbot powered by Gupshup. In a first of its kind, the bot will lead WOW’s customers onto a seamless and frictionless journey from product discovery, to building a shopping cart, checkout, and payment. This feature is now LIVE.

 

The purchase of the merchandise is a straightforward process, where customers can start a conversation by sending a text “Hello” or “Hi” on the number, +91 90080 43175. Through the tech-enabled platform, customers in India can browse the WOW Skin Science product catalogue, add merchandise to their shopping carts and then pay with UPI or COD without ever leaving the instant messaging app. They can browse through the product catalogue and pick their favorites. Furthermore, customers who have dropped off will receive alerts about their abandoned carts, which is another distinctive aspect of the chatbot powered by Gupshup. Customers can also review the products already in their shopping cart before checking out.

 

Manish Chowdhary. Co-founder of WOW Skin Science commented, “Innovation and disruption is at the heart of everything we do at WOW and our collaboration with Meta and Gupshup for offering a unique purchasing experience is just another illustration of the ‘many firsts’ we have been collectively building. With this new experience on WhatsApp, we aim to demonstrate our dedication to providing millions of customers with a straightforward and practical method of online shopping, because there is nothing more important to us than our customers.”

 

Ravi Garg, Director, Business Messaging, WhatsApp India said, “The e2e shopping experience on WhatsApp for WOW Skin Science is an exciting one. We are working towards giving customers a seamless experience and connecting them to Businesses anytime and anywhere. It’s one of the many ways in which the WhatsApp Business Platform is enabling brands to make everyday life more convenient for people. We are excited about unlocking the potential impact of the WhatsApp Business Platform in providing quick, customized solutions to businesses across industries to help solve unique challenges

 

Beerud Sheth, Co-founder and CEO, Gupshup said “The ease and convenience of end-to-end shopping is transforming the way people shop, with users preferring it more than web and apps. Its higher conversion rates and great RoI work particularly well for D2C brands. We are excited to work with Wow Skin Science, India’s leading D2C brand in the beauty space to power their pioneering conversational storefront, helping them reach millions of customers directly.”

 

As per the Business Messaging Usage research conducted by Kantar, more than 70% of Indians prefer to message businesses rather than sending an email, calling or visiting their website and 75% of Indians are more likely to do business with/purchase from a company that they can contact via messaging. This not only creates immense opportunity for brands to leverage the situation, adopt end-to-end shopping experiences and increase sales but also gives impetus to deliver consistent performance.

 

Understanding the evolving consumer needs, WhatsApp has built specific solutions for businesses to connect with its users. The WhatsApp Business Platform empowers midsize and large businesses to create unique solutions that deliver interactive conversational experiences that engage and delight users. With the help of WhatsApp, WOW Skin Science aims to develop distinctive solutions that deliver engaging, interactive buying experiences for customers.

 

About Body Cupid:
Body Cupid Pvt. Ltd is a personal care and wellness company that takes pride in crafting products made with natural and nourishing ingredients. The brand’s passion lies in delivering innovative products, keeping customers at the center of everything.  The products are manufactured and packaged in a state-of-the-art facility set in the Himalayan valleys to preserve maximum potency and efficacy of natural ingredients. The company presently has three brands – WOW Skin Science, WOW Life Science and Body Cupid. The company has over 500 products across personal care & health supplement categories. Body Cupid Pvt Ltd actively promotes sustainable living through their green initiatives and continued conversations in bringing the community closer to nature and environment, pledging to ship 1 crore seeds to customers and together driving a green and clean future. Body Cupid Pvt Ltd is backed by leading Private Equity firm ChrysCapital and Singapore’s Sovereign Wealth Fund – GIC.

About Gupshup

By unlocking the power of conversational engagement, Gupshup makes it easy for businesses to engage, interact and transact with their customers over a broad range of channels – anytime and anywhere. The platform powers over 9 billion messages monthly. With a single messaging API for 30+ channels across voice, text and chat, Gupshup enables businesses to create frictionless conversations with their customers. It works with B2C companies in a wide range of verticals including BFSI, e-commerce, retail, travel, edtech and healthcare, with clients spread across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States. Gupshup is used by 45,000+ businesses across their marketing, sales and customer support functions. For more information visit www.gupshup.io.

Leave a Response