Zivame and MoEngage Join Hands to Enable Hyper-personalized Customer Experiences and Drive Retention
India’s leading lingerie retailer to use MoEngage’s integrated platform for in-depth customer insights
MoEngage, the insights-led customer engagement platform, announced today that it would be aiding Zivame, India’s number one intimate wear destination, with hyper-personalized, engaging, and connected customer experiences.
Intimate wear retailing demands privacy and personalization, which can often go unfulfilled. Intelligent engagement enabled by efficient platforms like CEPs (Customer Engagement Platforms) enables the brands to provide relevant customer experiences in a contextual and secure way. Zivame will leverage MoEngage’s suite of analytics and segmentation capabilities to optimize engagement and drive retention among offline customers. Some of the features of the platform that the E-commerce brand will use to support its next phase of scaling are Dynamic Product Messaging (DPM), Intelligent Path Optimizer (IPO), and Stylized Push Templates.
With MoEngage’s advanced analytics, the intimate wear brand will experience high system reliability with negligible downtime related to campaign dissemination. This partnership will offer Zivame not only evolved and innovative products but also help it to stay ahead of the curve and move into its next phase of growth seamlessly.
“Prior to implementing MoEngage, we weren’t able to cater to advanced use cases. MoEngage’s insights-led, integrated customer engagement platform, enables our marketing teams to drive a high level of segmentation and analytics.” said Mukund Dhawan, Product Manager, Revenue & Growth, Zivame.
“Brands cannot afford to be outdated in the way they engage with their customers. To avoid this, marketers need intelligent platforms that enable them to be proactive in their engagement approach. We have the most modern tech stack in the market that can aid the Zivame team in providing highly engaging shopping experiences that are catered to their customers’ preferences,” said Yash Reddy, Chief Business Officer (APAC & EMEA), at MoEngage.
About Zivame
Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, Zivame saw the power of this idea and how it helped women break norms. Now, the online lingerie company is taking it ahead and investing in a community that’s influencing women in different ways. From online-offline stores to new category launches, all innovations are driven by ideas that weren’t thought of before. The mission is to offer every woman the confidence, comfort & choice she deserves.
To learn more, visit: https://www.zivame.com/
About MoEngage
MoEngage is an insights-led customer engagement platform, trusted by more than 1,200 global consumer brands such as BigBasket, Future Retail, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in thirteen countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
