MSMEs play a crucial role in India’s economy, contributing to over 45% of industrial output, 40% of exports, and employing more than 110 million people. However, these businesses face difficulties in accessing digital infrastructure and technology, which limits their participation in the e-commerce sector. To address this, a number of companies are actively working to make commerce more accessible for MSMEs. India’s e-commerce market was valued at $82 billion in 2020 and is projected to grow to $200 billion by 2026. By providing MSMEs with access to this rapidly expanding market, these companies are enabling them to tap into a significant source of revenue.
To help MSMEs overcome these challenges, several platforms are enabling them to sell their products and services online. Mentioned below are four such companies that are leading the way in providing these solutions:
- ShakeDeal – Established in 2016 and based in Bangalore, ShakeDeal assists small and medium-sized enterprises (MSMEs) through various means. It offers a vast selection of industrial supplies and goods that MSMEs need for their everyday activities, enabling them to buy items at competitive rates and simplify their purchasing procedures. The company also provides additional services such as managing suppliers, discounts for bulk purchases, and locating products, all of which can help MSMEs improve their procurement processes and reduce their expenses. Through its efficient purchasing system and affordable pricing, ShakeDeal is enabling MSMEs to expand and thrive.
- Power2SME – Power2SME is an online platform founded in 2012 that caters to the needs of MSMEs in India. It aids in the growth of these businesses by providing them with cost-effective access to raw materials, financial solutions, and business services. Through its advanced technology and supplier network, the platform can source raw materials at lower prices, allowing MSMEs to save money and reinvest it into their operations. Along with this, Power2SME also offers a range of business services, including accounting, legal, and marketing support, which helps MSMEs enhance their productivity, improve their competitiveness, and expand their customer base. The brand is committed to empowering MSMEs, enabling them to become more efficient and grow their businesses.
- Wydr – Wydr is an online B2B marketplace that is dedicated to supporting MSMEs in the wholesale sector. The platform provides MSMEs with access to a wide variety of products at competitive prices and facilitates connections with potential customers and suppliers across the country. Through its advanced technology, The company delivers real-time market data and insights to MSMEs, helping them make informed decisions and improve their operations alongside providing value-added services such as logistics, payment solutions, and credit facilities. Wydr is empowering MSMEs and driving the growth of India’s wholesale industry.
- Jumbotail – Founded in 2015, Jumbotail is an online B2B marketplace that focuses on supporting MSMEs in the food and grocery sector . The platform enables MSMEs to purchase high-quality products at competitive prices and sell them to a broader range of customers. Jumbotail provides MSMEs with various services including logistics, payment solutions and credit facilities to streamline their operations. Additionally, the platform’s technology-driven approach offers MSMEs real-time market data and insights, allowing them to make informed decisions and increase their competitiveness. The company is helping to advance the growth of the Indian food and grocery industry by empowering MSMEs.
