In the current era of digitization, e-commerce enterprises possess an unprecedented opportunity to expand their outreach to an enormous audience. However, with countless online merchants competing for the consumer’s attention, it’s becoming progressively challenging for e-commerce brands to distinguish themselves from the crowd. It’s a potent mechanism that can aid e-commerce businesses in augmenting their online sales and reaching their target audience more effectively.
Influencer marketing is one of the most effective digital marketing tactics for e-commerce enterprises. Forging alliances with influential social media personalities who have amassed large followings in their target demographic, e-commerce brands can tap into an exceedingly engaged audience and augment brand recognition. According to new research from Mediakix, 80% of marketers find influencer marketing an effective strategy. For instance, if a fashion label collaborates with a famous fashion blogger, it can reach many potential customers passionate about fashion and explore novel products to try.
Many e-commerce brands are also using video marketing to drive sales and boost their growth. A study by Wyzowl showed that video continues to be used by most businesses. 91% of businesses used video as a marketing tool in 2023. The highest-ever proportion of marketers (96%) continue to value video as an ‘important part’ of their marketing strategy.
Another effective digital marketing strategy for e-commerce brands is social media advertising. Platforms like Facebook, Instagram, and Twitter offer robust targeting tools that empower e-commerce businesses to reach their ideal customer base. Social media advertising is one of the most popular digital marketing strategies among e-commerce brands. In 2021, it was estimated that global social media ad spend would reach $121.33 billion. By creating compelling advertisements that cater to their target audience and using precise targeting parameters, e-commerce brands can increase their likelihood of generating a sale and drive more traffic to their website.
Email marketing is yet another potent digital marketing strategy that can assist e-commerce businesses in building strong relationships with their customers and driving sales. By dispatching targeted and personalized emails to their subscribers, e-commerce brands can promote their products, offer exclusive deals and discounts, and furnish valuable content that keeps customers intrigued and engaged with their brand.
E-commerce brands that have integrated these digital marketing strategies have witnessed substantial growth in their online sales. For instance, a skincare brand that collaborated with a famous beauty influencer observed a 40% surge in sales within the first month of their partnership. Similarly, an online furniture retailer that launched a targeted Facebook ad campaign noticed a 30% upsurge in website traffic and a 20% surge in sales.
To summarize, digital marketing is a powerful mechanism to help e-commerce brands augment their sales and reach their target audience more effectively. Whether it’s influencer marketing, social media advertising, or email marketing, the key is to devise a comprehensive digital marketing strategy that caters to the target audience and promotes the brand in a way that resonates with them. By doing so, international e-commerce brands like Ubuy India have overcome their competitors and built a loyal customer base to aid their long-term success.
(The author is Faizan Khan, Media Spokesperson & Senior Content Marketing Specialist, Ubuy, and the views expressed in this article are his own)
