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How is new age tech revolutionizing the game of production?

Media Industry

Global film production is undergoing revolutionary transformation as new approaches to production, distribution, and exhibition force a necessary reimagining of the film industry. A new moviemaking culture is surfacing, steered by next-generation filmmakers willing to experiment with new business models ranging from online web series to short films produced from smartphones. The adoption of technology has streamlined the qualitative aspects of filmmaking, as sophisticated technology ensures compelling and sharp visuals, improved sound effects, convenient editing tools, and digital film distribution, all of which contribute to providing viewers with an enhanced cinema experience. Let’s understand how new-age tech is revolutionizing the game of production:

Virtual Production

Due to the strong demand for exceptionally high film and television production at a minimal amount of time and cost, filmmaking timelines need to be assessed, bringing creative decisions much earlier into the process of production. Virtual production allows film producers to deliver photorealistic computer-generated scenes on an LED background and interact with them in real-time. These technologies, along with powerful graphics cards, camera tracking, and augmented and mixed reality, unite the virtual and physical worlds. It enables changes to a digital environment to be made almost instantly, without the tediously long render times that once hampered the cinema CGI workflow.

Volume Technology

LED volume is one of the most intriguing modern technologies in the film business right now. Volume technology employs massive LED walls to display pre-recorded visuals in the background of a frame while real-time objects are captured in the foreground—a method designed to create a seamless, in-camera setup of physical and digital facets. The Volume’s LED wall technology provides filmmakers with a customised and highly engaging digital filmmaking solution, reducing production schedules and increasing VFX realism.

3D and 4K-8K Camera Technology

3D effects blended with 4K tech have enhanced the perspective of seeing science fiction or blockbusters. Film producers can shoot 3Dimensional videos with 4K or 8K resolution using the Lucid camera, VR technology, and high-definition formats. These technologies enable creators to shoot unimaginable scenes from multiple angles.

Likewise, gone are the times when low-flying planes or choppers were employed to shoot wide-angle or bird’s eye-view visuals, which were expensive and had stabilisation issues. Modern drones, on the contrary hand, allow film producers to achieve such shots with better outcomes and at a much minimal cost. The reason why drones have surpassed planes and choppers in popularity.

3D Printing

Many filmmakers are utilising 3D printing to produce original props, layouts, and sets. With these disruptive innovations, robotics are being used to enable directors to transform their virtual conceptions into fine-grained physical realities. The newer technologies that 3D printing embodies typically make printing a prop far less expensive than procuring the “real thing.” 3D printing is expected to become more widely available in the coming years.

Editing

Editing occurs during the post-production phase when the digital system enables editorial staff to tackle several production portions and bind them together to produce a smooth film. We have a variety of cinematic software that allows editors to easily merge movie clips, audio files, special effects, CGI, and other treatments to the video stream. The editor can make multiple mistakes and still solve them using digital technology, resulting in a much neater production.

Preservation

Traditional film preservation used to be time-consuming and costly, with numerous logistical difficulties. All of these complaints have been alleviated by digital movies, which now require only a few gigabytes of disk space rather than a massive physical backup of the film. Digital versions of films can be preserved on servers for a percentage of the expense of physically storing the films.

Film Distribution

Movie makers can now reach a wider viewership at a reduced cost thanks to advances in digital new tech. Moviemakers can distribute their films on OTT platforms in order to reach moviegoers outside of traditional cinemas and commercial complexes. Film rights can now be distributed digitally to buyers, ushering in an exciting new era of film transfer.

Conclusion

The above list consists of just a few examples of technological developments that are surfacing in every corner of the visual entertainment world, which have most likely secured the industry’s future and made it more productive than ever before. It was technology that progressed the movie industry from silent, black-and-white cinema to high-definition blockbusters, and it will be technology that will help produce more visually stunning content that will for a brief time make the audience believe that the movie is fact of life and their presence a mere illusion.

 

(The author is Mr. Praveen Raj Jayachandran, founder of holocraft and the views expressed in this article are his own)

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