How & why major players in healthcare are carrying forward the legacy of Ayurveda

CXOToday has engaged in an exclusive interview with Dr. Mandeep Singh Basu

Q1 Do you think Ayurveda emerged as a global wellness sector?

Ans:  Certainly, these days, a lot of people from across the globe has adopted Ayurveda as a way of living instead of the traditional perception that it served as an alternative healthcare methodology because of its preventative healthcare capabilities and treatment of many chronic lifestyle disorders.

The unprecedented pandemic has further highlighted the pressing need to focus on our physical and mental health, and the need of the hour is to create awareness on the same. For this, Ayurveda has emerged as the natural way to promote sustainable and healthy living.

Q2.With the long legacy in Ayurveda, what is the consumer approach to ancient medicine?

Ans: The ancient science of Ayurveda is an integrative form of healthcare that focuses on disease prevention and overall health. Its holistic approach to nutrition and wellness makes it indispensable in today’s world. Serving consumers for more than 4 decades helped us understand the basic needs of people and provide them with products which are viable in terms of efficacy. We want the consumers to have a healthy life with the time-tested products, made from the ayurvedic herbs. Our research and test-based products help consumer to attain a superior and problem-free lifestyle.

Q3. When did the brand initiate and what is the main goal?

Ans: Jagat Pharma, a leading Ayurvedic brand that has been in existence for more than 42 years, provides complete overall health solutions. The company has developed Ayurvedic products over the years to promote overall well-being with a natural lifestyle. In order to make the world a healthier, happier, and more pleasant place to live in, the organization aims to revive the Vedic Indian knowledge of healing and well-being.

Our goal is to produce products and services that meet the highest standards through quality compliance, transparency, effectiveness, research, and innovation. We work hard to uphold moral standards and foster a feeling of accountability to help individuals as holistic healthcare providers.

Q4. What were the initial challenges you faced in starting?

Ans: One of the main obstacles to any company’s survival in its early stages was fierce competition and our endeavour has always been to win the trust of customers, which matters the most for the company. Another major aspect was communication, which we kept trying to do at our best. During our starting days it was tough and limited to regional level but nowadays it is easy for us to reach every household through digital media.

Q5. What are future plan for expansion in the Ayurveda segment?

• To offer high-quality Ayurvedic products in premium packaging at reasonable prices throughout India and internationally.
• An increase in the brand’s value and making it one of the most preferred brands in terms of Ayurveda.