CXOToday has engaged in an exclusive interview with Mr.Jagdish Kumar Founder of NRI Chaiwala.
- Can you give us a brief of NRI Chaiwala’s history to date?
In 2018, Mr. Jagdish Kumar returned to India, giving up his Green Card and his restaurant in New Zealand. At first, things were not all smooth sailing as he was unable to find a job. After a series of trials and errors, he put up a tea stall in Nagpur where, after working hard for a few months he bagged two significant clients namely HCL & Infosys. Subsequently, he opened several enterprises such as Chotu Chaiwala, Chaatwala, Unlimited 24, and others which helped him do Rs. 1.2 Cr. in business. However, god had some other plans as soon after, covid 19 broke out in the whole world and he found himself in distress again. Currently, he has a very successful venture known as NRI Chaiwala Tea & Confectionery and plans to open multiple franchise businesses like Maywish Cosmetic, Maywish Fashion, Chaatwala House, NRI Tea Café, and Shoe afire among others.
- Describe the variety of services that NRI Chaiwala provides. What value do you offer your customers?
NRI Chaiwala has expertise in startup and franchise business models and is currently providing multiple franchise opportunities like Maywish Cosmetic, Maywish Fashion, Chaatwala House, NRI Tea Café, and Shoe afire among others. Additionally, he has a strong backend team, great products with amazing pricing, smooth logistic supply, and support at each and every step.
- Describe your network and presence in India. What is the sector’s present market size, and how much do you anticipate it will expand over the next five years?
Earlier, the company had 7-8 café and restaurants but due to the unforeseen circumstances that Covid-19 brought with itself, the company had to shut all of them. Yet again, he anticipates opening 100 stores in a different format in 2023-2024. The scale of the tea café franchise market as of 2021–2022 is Rs. 3500 Cr. Furthermore, By 2027, it is anticipated that the Indian tea cafe franchising market will be worth Rs. 8000 Cr.
- How is the market evolving, and which trends will be most pronounced in the upcoming years?
Tea cafes have surfaced all over the country in recent years. Additionally, local boutique tea shops are giving coffee shops a good fight. Clearly, the fascination of witnessing tea being prepared in an aesthetic way is what draws in most people. These cafes provide a variety of tea flavors, including herbal, floral, and fruity options, as well as skillfully brewed premium teas. Furthermore, a lot of the upscale tea businesses have simply emerged from garages or living rooms, with a “desi” vibe, homely décor, and subdued yellow lighting which attracts consumers. Talking about the upcoming trends in this specific industry, tea businesses are now concentrating on innovation and the use of new marketing strategies to push for higher consumption, there is a rise in tea being used as a wellness superfood. Customers are also desiring more and more luxury teas and consumer preference for eco-friendly products has also surged.
- What are your future plans for 2023–2024?
In the near future, Mr. Jagdish Kumar aims to open more than a hundred franchises in Maywish Fashion, Maywish Cosmetic, Chaatwala House, and NRI Chaiwala Café to further promote the “Make in India” campaign. He also aspires to do his part in society by providing employment to youth and women, giving them the opportunity to do business, and facilitating growth in society by becoming financially stable.
