MoEngage to enhance user engagement on Nazara’s gaming apps

BANGALORE: Leading customer analytics and engagement platform MoEngage today announced that it has on-boarded India’s fastest-growing mobile games company Nazara Technologies Ltd. to enhance user engagement across their gaming and entertainment apps.

MoEngage’s platform will be leveraged to enable insights-driven user engagement across games like Halaplay, Carrom Clash, free-to-play mobile games, eSports and gaming subscription services.

Vamsi Krishna Talasila, CTO, Nazara Technologies Ltd. said, “After working with MoEngage on Halaplay, we are glad to extend the relationship further to our other games and apps. With their proprietary push-amplification technology, powerful analytics and engagement, and by using their AI powered data-driven insights, we are hoping  to make a significant leap in scaling our overall reach and increase user retention.”

MoEngage’s AI-driven platform powers customer engagement at several Fortune 500 enterprises and leading unicorns such as Flipkart, Samsung, Ola, InMobi, McAfee, Airtel, Future Group and Deutsche Telekom. It was recently the only platform to be recognized as Strong Performer in The Forrester Wave: Mobile Automation Engagement, Q3 2020.

With over 100 million users, Nazara Technologies has built a strong network of companies in interactive gaming and sports media through its investments and acquisitions in various gaming categories, including eSports, fantasy sports, mobile cricket games among others. Its subsidiaries such as the media content company Sportskeeda, edutainment app Kiddopia and mobile cricket game World Cricket Championship (WCC) have seen exponential spikes in user growth as a result of the recent lockdown.

MoEngage CEO and Co-founder Raviteja Dodda said, “Nazara is leading the mobile gaming revolution by connecting hundreds of millions of users across India, Africa and the Middle East. We are excited to help drive more dynamic and contextual experiences for Nazara’s gaming community through our platform.”


About MoEngage

MoEngage is an intelligent customer engagement platform, built for the customer-obsessed marketer. 1000+ customer-obsessed brands across 35 countries use MoEngage to send 50 billion messages to 500 million end consumers every month. With offices in 9 countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures,  and Venture East. In the recent G2’s summer reports, MoEngage was also named a leader in the Mobile Marketing and Marketing Automation categories. To know more visit www.moengage.com.

About Nazara Technologies Ltd.

Nazara Technologies Limited (‘Nazara’) is a leading global gaming and sports media company headquartered in Mumbai, India. Nazara has business operations in 64 countries across emerging markets with services in India, Singapore, Dubai, Mauritius and subsidiary companies in Africa. The company has a diversified portfolio of gaming businesses across free to play mobile games, real money skill gaming, esports and gaming subscription services.

Nazara has a network of over 100 Million players in India. The company has taken licensed mobile gaming rights to popular Indian IP characters like Chhota Bheem, Motu Patlu, Shikari Shambhu, Eena Meena Deeka, Oggy and the Cockroaches and Shin Chan. Nazara also owns IP’s like World Cricket Championship (WCC), EPIC Cricket, India Premiership and IPG.TV.

Nazara is also an investor in the gaming and sports ecosystem in India and has consummated transactions worth 50 Million USD in the last 3 years. The company has acquired a majority stake in Next Wave Multimedia Pvt. Ltd., Nodwin Gaming Pvt. Ltd and HalaPlay Technologies Pvt. Ltd. Nazara’s other investee companies include Mastermind Sports Ltd., Moonglabs Technologies Pvt. Ltd. Bakbuck, CrimzonCode, InstaSportz and NZWorld (NZWorld Kenya Ltd.) to set up operations for real money gaming in Kenya.

Founded by Nitish Mittersain in 2000, Nazara is backed by marquee investors which include West Bridge Capital, IIFL Special Opportunities Fund; Rakesh Jhunjhunwala and Turtle Entertainment GmbH, the IP owner of the world’s largest esports franchise (ESL).

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