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Using the right marketing mix plays an indispensable role in implementing a winning performance marketing strategy.

While homegrown players like Snapdeal, Paytm Mall have, more or less, found this to be a palatable draft, foreign players like Amazon and Flipkart find it tough to digest.

Once upon a time, a search for Amazon on the internet would lead us to scores of results from the...

Government of Karnataka today signed a Memorandum of Understanding (MoU) with global e-commerce giant Amazon India to help drive e-commerce...

The year 2020 saw a massive shift for India’s ecommerce industry, largely driven by the Covid-19 pandemic. The sector not...

2020 has been a disruptive year for Big Techs. A series of events during the pandemic leaves Apple, Amazon, Facebook, Google, and Microsoft poised for continued growth and increased regulatory scrutiny. Here’s a snapshot.

2020 has been a banner year for tech mergers and acquisition (M&A) deals, with most of the billion-dollar deals happening from Sept‒Dec, and the trend is likely to continue for the first half of 2021.

“There will come a time when it isn't 'They're spying on me through my phone' anymore. Eventually, it will be...

With the Indian festive season just around the corner, the country’s retail and ecommerce giants are leaving no stones unturned...

The rapid growth in the quantum tech sector over the past five years has been exciting, even though the progress...