What impact do emerging technologies have on car buying behaviour?
By Kanav Singla Initially, decision-making while buying a brand-new vehicle was accompanied by a lot of apprehensions. It seemed like a maze to navigate through, and customers had to shuffle through a lot of print ads, showroom visits, and conversations with the salesperson. However, gone are those days as technology has intertwined itself with the sales process, where automakers are constantly striving to provide a unique experience to their customers digitally. The preferences of the customers have also changed significantly, with technology having a significant impact on their lives. Since...
