Hardware/Software DevelopmentNews & AnalysisNewsletterEvolving Role of CMOs in the Digital AgeDivya Makhija5 years agoDecember 3, 2020The continued focus on digital communication has meant that traditional marketing has undergone a paradigm shift whereby brand connect has...
Hardware/Software DevelopmentNews & AnalysisCMOs Under Pressure to Show Business Value, Says GartnerCXOtoday News Desk5 years agoDecember 3, 2020Marketing budgets have remained steady for 2018 (11.2 percent of company revenue), but 63 percent of chief marketing officers (CMOs)...