archiveD2C brands

Increased internet penetration, smartphone use and awareness around technology have changed the way new-age consumers shop. People are increasingly turning...

The digital media is filled with competitive brands trying to attract their target customers through a multi-pronged digital marketing approach....

Technological advancements have opened up new frontiers in business for D2C brands. While there is not a single industry that...

D2C brands are the new buzz in town because no third party is involved and the negotiation is straight between...

The onset of the pandemic compelled consumers to change their buying behaviors. To cater to these changing consumer demands, retailers...

Technology and digital penetration have paved the way for innovation in the direct selling industry and evolved the conventional pattern...

  Consumer durables are one of the largest and fastest-growing segments within India’s consumer market. Driven by general trade, the...

Marketing automation technology has enabled D2C companies to differentiate their brand powered by intelligent engagement.