CX is Everything Today; Are Brands Getting it right?
While a positive CX with brands is a primary driver in consumer buying decisions, over the past year it did not improve or has gotten worse.
archiveForrester Consulting
Automation Will Impact Digital Laggard, Says Study
Automation will define the future of work. By 2030, automation will cut jobs by 29% while contributing as little as...
Why Businesses Should Pay Close Attention To CRO
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise...
India’s IT Spending to Grow in 2021 Amid Uncertainty
India's IT spending is forecast to grow at 8.8% in 2021 to Rs. 273,776 crore, despite uncertainty and challenges, revealed...
CRO Initiatives Lead To Greater Customer Satisfaction: Study
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise...
What Businesses Should Know About Bot Management Strategy
By Nikhil Taneja On the surface, bot detection seems simple: You want to accurately detect bad bots with a low...