Gartner Identifies 4 Tech Trends Every Marketer Should Know
The marketing landscape has changed by leaps and bounds. Trends such as artificial intelligence (AI), customer data platforms (CDPs) and...
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CMOs Under Pressure to Show Business Value, Says Gartner
Marketing budgets have remained steady for 2018 (11.2 percent of company revenue), but 63 percent of chief marketing officers (CMOs)...