Marketing Industry to witness a fruitful year on – 2023
The recently unveiled Union Budget 2023 is welcomed by everyone in the country, be it the consumers or the entrepreneurs....
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An Overdose of Personalized Ads – Google Comes to the Rescue
Over the past few months enterprises have been using (or should we say over-using) the rich communication service (RCS) options...
Global Marketing Automation Market Size to Double by 2028
Global marketing automation market is projected to double from $2.75 billion in 2021 to nearly $4.71 million by 2028 with...
Why Single Source of Truth is Vital in a Data-Dominated World?
SSOT provides a rich possibility in understanding the past, seeing the present and planning for the future.
Sales Tech On the Rise; But Trust Is A key Issue: Study
LinkedIn's 'State of Sales 2019 — India report' shows that a staggering 94% of sales professionals are using technology to...
Veeam Appoints Ex-Riverbed Chief To Head APJ Marketing
Veeam announced the appointment of Alistair MacIntyre-Currie as Vice President of Field Marketing for Asia Pacific and Japan (APJ). Reporting...
Brands Losing Customers Due To Failed Personalization Efforts
While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most...
Tips for Responsible and Smart Marketing During the COVID-19
By Andrea Laura Covid-19 has taken over the world. Though, not exactly the first pandemic that the human race has...
MMA Launches the Covid-19 Marketer Support Hub as a Central Resource for the Marketing, Media and Tech Industry to Navigate the Current Global Crisis
Includes aggregated content on impact of COVID-19 around the world, as well as guidance for brands on marketing and advertising...