AINews & Analysis

Accenture Helps Britannia on its Digital Transformation Journey

Britannia Industries has selected Accenture on its digital transformation journey that is meant to help the biscuit maker accelerate innovation, capture value and improve the customer and supplier experience.

To help Britannia on its digital transformation journey, Accenture designed, developed and deployed a technology system based on SAP S/4HANA. The new system has increased the visibility and accessibility of data across the organisation and enabled deeper use of automation and analytics to guide business decisions.

“Despite the challenging business environment in the past year, we have witnessed a steady growth in our business performance. At Britannia, we are committed to expanding to new product categories in line with consumer expectations and our vision of entering one new market every year,” said N Venkataraman, Executive Director and Chief Financial Officer, Britannia.

“We believe the digital transformation of our business, supported by Accenture, will play a pivotal role in growing our business at speed and scale with data-backed insights and operational efficiencies,” Venkataraman added.

This project will help streamline procurement and supply chain management for Britannia’s network of suppliers, using SAP Ariba solutions to expedite digital onboarding, contract management and procurement processes.

“Technology is a critical enabler for business leaders looking to spot and respond to evolving consumer and market demands,” said Manish Gupta, Managing Director and lead for Accenture’s products practice in India.

“By transforming Britannia’s core operations, we have helped build a digital backbone that will not only benefit their entire value chain of suppliers, retailers and partners, but also create a solid foundation for innovation and new growth opportunities in today’s integrated marketplace,” Gupta said.


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